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Progress and promise: the last decade of international marketing research

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  • Nakata, Cheryl
  • Huang, Yili

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  • Nakata, Cheryl & Huang, Yili, 2005. "Progress and promise: the last decade of international marketing research," Journal of Business Research, Elsevier, vol. 58(5), pages 611-618, May.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:5:p:611-618
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    1. John D Daniels, 1991. "Relevance in International Business Research: A Need for More Linkages," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 22(2), pages 177-186, June.
    2. Uma Sekaran, 1983. "Methodological and Theoretical Issues and Advancements in Cross-Cultural Research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 14(2), pages 61-73, June.
    3. Daniel Sullivan, 1998. "Cognitive Tendencies in International Business Research: Implications of a “Narrow Vision”," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 29(4), pages 837-855, December.
    4. Sheth, Jagdish N., 2001. "From international to integrated marketing," Journal of Business Research, Elsevier, vol. 51(1), pages 5-9, January.
    5. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
    6. Jean J Boddewyn, 1981. "Comparative Marketing: The First Twenty five Years1," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 12(1), pages 61-79, March.
    7. Allen J Morrison & Andrew C Inkpen, 1991. "An Analysis of Significant Contributions to the International Business Literature," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 22(1), pages 143-153, March.
    8. Frank L DuBois & David Reeb, 2000. "Ranking the International Business Journals," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(4), pages 689-704, December.
    9. Li, Tiger & Cavusgil, S. Tamer, 1995. "A classification and assessment of research streams in International Marketing," International Business Review, Elsevier, vol. 4(3), pages 251-277, September.
    10. Bradley, M. Frank, 1987. "Nature and significance of international marketing: A review," Journal of Business Research, Elsevier, vol. 15(3), pages 205-219, June.
    11. Durvasula, Srinivas, et al, 1993. "Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 626-636, March.
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    2. Hoffmann, Stefan & Mai, Robert & Cristescu, Anamaria, 2013. "Do culture-dependent response styles distort substantial relationships?," International Business Review, Elsevier, vol. 22(5), pages 814-827.
    3. Jiang, Ling (Alice) & Zhu, Nibing & Yang, Zhilin & Xu, Shen & Jun, Minjoon, 2018. "The relationships between distance factors and international collaborative research outcomes: A bibliometric examination," Journal of Informetrics, Elsevier, vol. 12(3), pages 618-630.
    4. Ingram, Darren, 2017. "Exploratory Investigation Into The Practice Of Communicating To Publics Using English As A Lingua Franca (Elf) By Finnish Companies," Thesis Commons kgx7b, Center for Open Science.
    5. Engelen, Andreas & Brettel, Malte, 2011. "Assessing cross-cultural marketing theory and research," Journal of Business Research, Elsevier, vol. 64(5), pages 516-523, May.
    6. Hüttel, Alexandra & Balderjahn, Ingo & Hoffmann, Stefan, 2020. "Welfare Beyond Consumption: The Benefits of Having Less," Ecological Economics, Elsevier, vol. 176(C).
    7. Galina Timokhina & Urkmez Taylan & Ralf Wagner, 2018. "Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies," South East European Journal of Economics and Business, Sciendo, vol. 13(2), pages 49-71, December.
    8. Furqan, Mehreen & Ijaz, Maha, 2014. "Publication Trends and Methodological Advancements in the Area of Agency Cost," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 1(1), pages 57-86, October.
    9. Polsa, Pia, 2013. "The crossover-dialog approach: The importance of multiple methods for international business," Journal of Business Research, Elsevier, vol. 66(3), pages 288-297.
    10. Blankson, Charles & Iyer, Pramod & Owusu-Frimpong, Nana & Nwankwo, Sonny & Hinson, Robert, 2020. "Positioning strategies of foreign and indigenous firms in an African cultural milieu," Journal of Business Research, Elsevier, vol. 119(C), pages 627-638.
    11. Mandler, Timo & Sezen, Burcu & Chen, Jieke & Özsomer, Ayşegül, 2021. "Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda," Journal of Business Research, Elsevier, vol. 125(C), pages 416-435.
    12. Engelen, Andreas & Brettel, Malte, 2011. "Assessing cross-cultural marketing theory and research: Reply to Craig and Douglas' commentary," Journal of Business Research, Elsevier, vol. 64(7), pages 782-784, July.
    13. Fastoso, Fernando & Whitelock, Jeryl, 2010. "Regionalization vs. globalization in advertising research: Insights from five decades of academic study," Journal of International Management, Elsevier, vol. 16(1), pages 32-42, March.
    14. Fletcher, Margaret & Zhao, Yang & Plakoyiannaki, Emmanuella & Buck, Trevor, 2018. "Three Pathways to Case Selection in International Business: A Twenty–Year Review, Analysis and Synthesis," International Business Review, Elsevier, vol. 27(4), pages 755-766.
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