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From international to integrated marketing

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  • Sheth, Jagdish N.

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  • Sheth, Jagdish N., 2001. "From international to integrated marketing," Journal of Business Research, Elsevier, vol. 51(1), pages 5-9, January.
    • Handle: RePEc:eee:jbrese:v:51:y:2001:i:1:p:5-9
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    References listed on IDEAS

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    1. Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(1), pages 23-32, March.
    2. Brian Toyne, 1989. "International Exchange: A Foundation for Theory Building in International Business," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 20(1), pages 1-17, March.
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    Cited by:

    1. Helm, Roland & Gritsch, Stephanie, 2014. "Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets," International Business Review, Elsevier, vol. 23(2), pages 418-428.
    2. Nakata, Cheryl & Huang, Yili, 2005. "Progress and promise: the last decade of international marketing research," Journal of Business Research, Elsevier, vol. 58(5), pages 611-618, May.

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