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Positive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers

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  • Colgate, Mark
  • Lang, Bodo

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  • Colgate, Mark & Lang, Bodo, 2005. "Positive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers," Journal of Business Research, Elsevier, vol. 58(2), pages 195-204, February.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:2:p:195-204
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    References listed on IDEAS

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    1. Andrea Bonaccorsi, 1992. "On the Relationship Between Firm Size and Export Intensity," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(4), pages 605-635, December.
    2. Ricard, Line & Perrien, Jean, 1999. "Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry: Clients' Perception," Journal of Business Research, Elsevier, vol. 45(2), pages 199-209, June.
    3. Ghobadian, A. & Gallear, D. N., 1996. "Total quality management in SMEs," Omega, Elsevier, vol. 24(1), pages 83-106, February.
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    Cited by:

    1. David Hillier & Allan Hodgson & Peta Stevenson-Clarke & Suntharee Lhaopadchan, 2008. "Accounting Window Dressing and Template Regulation: A Case Study of the Australian Credit Union Industry," Journal of Business Ethics, Springer, vol. 83(3), pages 579-593, December.
    2. Mark Ojeme & Andrew Robson & Nigel Coates, 2016. "Nigerian SMEs: Commitment and loyalty to their banks," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(4), pages 325-339, December.
    3. Andrew Robson & Mark Ojeme & Nigel Coates, 2016. "The SMEs’ perspective of trust in a B2B relationship," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(2), pages 103-112, June.
    4. Eugene Kang & Asghar Zardkoohi & Ramona Paetzold & Donald Fraser, 2013. "Relationship banking and escalating commitments to bad loans," Small Business Economics, Springer, vol. 40(4), pages 899-910, May.
    5. Victoria L. Hodgson & Allan Hodgson, 2008. "Marketing Communication Expenditures and Financial Capital—The Impact of Marketing as an Option," Australian Journal of Management, Australian School of Business, vol. 33(2), pages 333-353, December.

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