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When the Product is Complex, Does the Advertisement's Conclusion Matter?

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  • Ahearne, Michael
  • Gruen, Thomas
  • Saxton, M. Kim

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  • Ahearne, Michael & Gruen, Thomas & Saxton, M. Kim, 2000. "When the Product is Complex, Does the Advertisement's Conclusion Matter?," Journal of Business Research, Elsevier, vol. 48(1), pages 55-62, April.
    • Handle: RePEc:eee:jbrese:v:48:y:2000:i:1:p:55-62
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    References listed on IDEAS

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    1. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    2. Peracchio, Laura A & Meyers-Levy, Joan, 1994. "How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 190-204, June.
    3. Lee, Dong Hwan & Olshavsky, Richard W., 1995. "Conditions and Consequences of Spontaneous Inference Generation: A Concurrent Protocol Approach," Organizational Behavior and Human Decision Processes, Elsevier, vol. 61(2), pages 177-189, February.
    4. Moon, Junyean & Tikoo, Surinder, 1997. "Consumer Use of Available Information for Making Inferences about Missing Information," Journal of Business Research, Elsevier, vol. 39(2), pages 135-146, June.
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    1. Orazi, Davide C. & Lei, Jing & Bove, Liliana L., 2021. "The effect of ending disclosure on the persuasiveness of narrative PSAs," Journal of Business Research, Elsevier, vol. 127(C), pages 241-251.
    2. Lichters, Marcel & Müller, Holger & Sarstedt, Marko & Vogt, Bodo, 2016. "How durable are compromise effects?," Journal of Business Research, Elsevier, vol. 69(10), pages 4056-4064.

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