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Effect of a Buy-National Campaign on Member Firm Performance

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  • Fenwick, Graham D.
  • Wright, Cameron I.

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  • Fenwick, Graham D. & Wright, Cameron I., 2000. "Effect of a Buy-National Campaign on Member Firm Performance," Journal of Business Research, Elsevier, vol. 47(2), pages 135-145, February.
    • Handle: RePEc:eee:jbrese:v:47:y:2000:i:2:p:135-145
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    References listed on IDEAS

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    1. Victor V Cordell, 1992. "Effects of Consumer Preferences for Foreign Sourced Products," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(2), pages 251-269, June.
    2. Robert A Peterson & Alain J P Jolibert, 1995. "A Meta-Analysis of Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 26(4), pages 883-900, December.
    3. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
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    Cited by:

    1. Dobbelstein Thomas & Mason Roger B. & Kamwendo Andrew, 2020. "Consumer Perceptions of Critical Success Factors for Small Local Consumer Brands," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 65(2), pages 65-89, August.
    2. Insch, Andrea & Prentice, Rebecca S. & Knight, John G., 2011. "Retail buyers’ decision-making and buy national campaigns," Australasian marketing journal, Elsevier, vol. 19(4), pages 257-266.
    3. Cătălin-Ioan CLIPA & Magdalena DANILEȚ & Anca-Maria CLIPA, 2017. "Country Of Origin Effect And Perception Of Romanian Consumers," Junior Scientific Researcher, SC Research Publishing SRL, vol. 3(1), pages 19-29, May.

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