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The dual role of flexibility in driving innovation ambidexterity and firm performance

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  • Huong Tran, Thi Thanh
  • den Broeke, Maud Van
  • Paparoidamis, Nicholas G.

Abstract

Extant research on the impact of flexibility on firm performance has yielded conflicting results, limiting scholarly and practical advancements on the topic. Drawing on the Dynamic Capability View and Flexibility Paradox, we explore how three distinct dynamic flexibilities – product, mix, and volume flexibility – influence firm performance through innovation ambidexterity. We test our model using survey data and lagged archival financial performance data from 209 companies operating in France, collected at multiple time points. Our results reveal a dual role for these dynamic flexibilities in shaping performance outcomes. Specifically, all three dynamic flexibilities enable performance gains through innovation ambidexterity. At the same time, they exert distinct moderating effects on the link between innovation ambidexterity and firm performance. Only product flexibility amplifies the positive effect of innovation ambidexterity on performance outcomes while, paradoxically, mix and volume flexibility weaken this effect. Our study advances theoretical knowledge and provides valuable managerial implications.

Suggested Citation

  • Huong Tran, Thi Thanh & den Broeke, Maud Van & Paparoidamis, Nicholas G., 2025. "The dual role of flexibility in driving innovation ambidexterity and firm performance," Journal of Business Research, Elsevier, vol. 194(C).
    • Handle: RePEc:eee:jbrese:v:194:y:2025:i:c:s0148296325001377
    DOI: 10.1016/j.jbusres.2025.115314
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