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Advancing the understanding of the resident pro-tourism behavior scale: An integration of item response theory and classical test theory

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  • Liu, Jing
  • Lin, Hua
  • Hu, Bing
  • Zhou, Zixiong
  • Agyeiwaah, Elizabeth
  • Xu, Ye

Abstract

Sound measurement is critical for advancing an understanding of resident pro-tourism behavior, a growing but still new research area. However, existing scale development and validation practices of pro-tourism behavior tend to focus on classical test theory (CTT), a dominant measurement approach in social science. The addition of item-specific information provided by item response theory (IRT) to the overall scale performance, the focus of CTT psychometric testing, allows us to gain a more thorough understanding of the pro-tourism behavior scale. The results suggest that the pro-tourism behavior scale (Ribeiro, Pinto, Silva, & Woosman, 2017) has good psychometric properties. Most items have high discrimination parameters, demonstrating their ability to discriminate between participants across a range of pro-tourism behavior. More importantly, it is evident that the instrument demonstrates better measurement precision across the lower and middle levels of pro-tourism behavior.

Suggested Citation

  • Liu, Jing & Lin, Hua & Hu, Bing & Zhou, Zixiong & Agyeiwaah, Elizabeth & Xu, Ye, 2022. "Advancing the understanding of the resident pro-tourism behavior scale: An integration of item response theory and classical test theory," Journal of Business Research, Elsevier, vol. 141(C), pages 113-125.
    • Handle: RePEc:eee:jbrese:v:141:y:2022:i:c:p:113-125
    DOI: 10.1016/j.jbusres.2021.12.013
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    2. Jiang, Jingxian & Ellis, Gary D. & Ettekal, Andrea V. & Nelson, Chad, 2022. "Situational engagement experiences: Measurement options and theory testing," Journal of Business Research, Elsevier, vol. 150(C), pages 223-236.

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