Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism
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DOI: 10.1186/s43093-023-00220-5
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- Naglaa Elgammal, 2025. "Unleashing the Power of Persuasion: Analyzing Instagram Persuasive Strategies for Promoting Sustainable Tourism in Bahrain," Studies in Media and Communication, Redfame publishing, vol. 13(3), pages 157-169, September.
- Reem Mohamed Elalfy & Ahmed Elgazzar & Youssra Y. El-Ashry & Mohamed H. Elsharnouby, 2025. "The destination and local brand equity role in shaping tourist’s loyalty: the moderated mediation effect of age and number of visits," Future Business Journal, Springer, vol. 11(1), pages 1-13, December.
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