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Residents’ Support for Tourism Amidst the COVID-19 Era: An Application of Social Amplification of Risk Framework and Knowledge, Attitudes, and Practices Theory

Author

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  • Ke Shen

    (School of Tourism, Huangshan University, Huangshan 245041, China)

  • Jian Yang

    (School of Journalism and Communication, Guangzhou University, Guangzhou 510006, China)

Abstract

Given that the concept of risk perception stems primarily from consumer behaviour, tourism research has tended to address the issue from tourists’ perspective, resulting in a lack of consideration of destination residents’ risk perception and its impact on their attitudes and subsequent behaviour. Based on the social amplification of risk framework (SARF) and the knowledge, attitudes, and practices (KAP) theory, this study constructed a theoretical model to deepen the understanding of destination residents’ support for tourism. Results indicate that residents’ social media use, knowledge of COVID-19 and attitudes to tourism and tourists are all positively related to their support for tourism. Furthermore, residents’ risk perception is negatively associated with their attitudes to tourism, attitudes to tourists and support for tourism. However, the relationship between residents’ social media use and risk perception was not confirmed. Theoretical and managerial implications were discussed.

Suggested Citation

  • Ke Shen & Jian Yang, 2022. "Residents’ Support for Tourism Amidst the COVID-19 Era: An Application of Social Amplification of Risk Framework and Knowledge, Attitudes, and Practices Theory," IJERPH, MDPI, vol. 19(6), pages 1-17, March.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:6:p:3736-:d:776251
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    1. Yajun Jiang & Yu Guo & Huiling Zhou, 2023. "Residents’ Perception of Tourism Impact, Participation and Support in Destinations under the COVID-19 Pandemic: The Intermediary Role of Government Trust," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    2. Zyad M. Alzaydi & Mohamed H. Elsharnouby, 2023. "Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism," Future Business Journal, Springer, vol. 9(1), pages 1-13, December.
    3. Shuo Yang & Wei Guo, 2022. "Research on China’s Tourism Public Services Development from the Perspective of Spatial–Temporal Interactions and Based on Resilience Theory," Sustainability, MDPI, vol. 15(1), pages 1-20, December.
    4. Jian Yang & Ling Xiang & Shaobang Zheng & Huijing Liang, 2022. "Learning Stress, Involvement, Academic Concerns, and Mental Health among University Students during a Pandemic: Influence of Fear and Moderation of Self-Efficacy," IJERPH, MDPI, vol. 19(16), pages 1-16, August.

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