Unleashing the Power of Persuasion: Analyzing Instagram Persuasive Strategies for Promoting Sustainable Tourism in Bahrain
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- Zyad M. Alzaydi & Mohamed H. Elsharnouby, 2023. "Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism," Future Business Journal, Springer, vol. 9(1), pages 1-13, December.
- Afrizal Firman & Massoud Moslehpour & Ranfeng Qiu & Pei-Kuan Lin & Taufiq Ismail & Ferry Fadzlul Rahman, 2023. "The impact of eco-innovation, ecotourism policy and social media on sustainable tourism development: evidence from the tourism sector of Indonesia," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 36(2), pages 2143847-214, July.
- repec:plo:pone00:0238603 is not listed on IDEAS
- Jinjin Ma & Yidi Chen & Huanya Zhu & Yiqun Gan, 2023. "Fighting COVID-19 Misinformation through an Online Game Based on the Inoculation Theory: Analyzing the Mediating Effects of Perceived Threat and Persuasion Knowledge," IJERPH, MDPI, vol. 20(2), pages 1-18, January.
- Eleni Kilipiri & Eugenia Papaioannou & Iordanis Kotzaivazoglou, 2023. "Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case," Sustainability, MDPI, vol. 15(8), pages 1-18, April.
- Martin Waiguny & Michelle Nelson & Ralf Terlutter, 2014. "The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence," Journal of Consumer Policy, Springer, vol. 37(2), pages 257-277, June.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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