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The effect of strategic alliance on performance

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  • Park, Namgyoo K.
  • Cho, Dong-Sung

Abstract

This study investigates codesharing alliances to see if they increase market shares of the carriers involved by analyzing a time-series data of 56 airlines over the 1986–1993 period. Our empirical results indicate: (a) codesharing, in fact, increases the carriers' market shares; (b) codesharings between existing airlines increase market shares less than those between relatively new carriers; and (c) the market-share-increasing effect of codesharing alliance is higher in markets with fewer competing carriers.

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  • Park, Namgyoo K. & Cho, Dong-Sung, 1997. "The effect of strategic alliance on performance," Journal of Air Transport Management, Elsevier, vol. 3(3), pages 155-164.
    • Handle: RePEc:eee:jaitra:v:3:y:1997:i:3:p:155-164
    DOI: 10.1016/S0969-6997(97)00026-4
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    3. Peng, I-Chin & Lu, Hua-An, 2022. "Coopetition effects among global airline alliances for selected Asian airports," Journal of Air Transport Management, Elsevier, vol. 101(C).
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    5. KİRACI Kasim & BAKIR Mahmut, 2020. "Evaluation Of Airlines Performance Using An Integrated Critic And Codas Methodology: The Case Of Star Alliance Member Airlines," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 15(1), pages 83-99, April.
    6. Kleymann, Birgit & Seristö, Hannu, 2001. "Levels of airline alliance membership: balancing risks and benefits," Journal of Air Transport Management, Elsevier, vol. 7(5), pages 303-310.
    7. Saci, Fateh & Jasimuddin, Sajjad M., 2018. "Does strategic partnership matter to create value of a firm? An empirical study based on SBF 250 French firms," Research in International Business and Finance, Elsevier, vol. 46(C), pages 65-76.
    8. Ming‐Miin Yu & Yongli Guo & Kok Fong See, 2025. "Analysing group‐ and metatechnology efficiencies and technology gap of airlines for a sustainable future," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(2), pages 1649-1669, April.
    9. Cobeña, Mar & Gallego, à ngeles & Casanueva, Cristóbal, 2019. "Diversity in airline alliance portfolio configuration," Journal of Air Transport Management, Elsevier, vol. 75(C), pages 16-26.
    10. Belén Payán-Sánchez & Miguel Pérez-Valls & José Antonio Plaza-Úbeda, 2019. "The Contribution of Global Alliances to Airlines’ Environmental Performance," Sustainability, MDPI, vol. 11(17), pages 1-16, August.
    11. Yu, Ming-Miin & Rakshit, Ipsita, 2024. "How to establish input and output targets for airlines with heterogeneous production technologies: A nash bargaining DEA approach within the meta-frontier framework," Journal of Air Transport Management, Elsevier, vol. 116(C).
    12. Suen, Wilma W, 2002. "Alliance strategy and the fall of Swissair," Journal of Air Transport Management, Elsevier, vol. 8(5), pages 355-363.
    13. Agusdinata, Buyung & de Klein, Wouter, 2002. "The dynamics of airline alliances," Journal of Air Transport Management, Elsevier, vol. 8(4), pages 201-211.
    14. Yu, Ming-Miin & Chen, Li-Hsueh & Chiang, Hui, 2017. "The effects of alliances and size on airlines’ dynamic operational performance," Transportation Research Part A: Policy and Practice, Elsevier, vol. 106(C), pages 197-214.
    15. Fateh Saci & Boualem Aliouat, 2014. "La création de valeur boursière des partenariats stratégiques et des fusions-acquisitions " Cas des sociétés du SBF 250 "," Working Papers halshs-01068790, HAL.
    16. Clive L. Morley, 2003. "Impacts of International Airline Alliances on Tourism," Tourism Economics, , vol. 9(1), pages 31-51, March.
    17. Zou, Li & Chen, Xueqian, 2017. "The effect of code-sharing alliances on airline profitability," Journal of Air Transport Management, Elsevier, vol. 58(C), pages 50-57.
    18. Fateh Saci & Boualem Aliouat, 2014. "Do strategic partnerships create value? "The empirical case of SBF 250 firms"," Post-Print halshs-01068783, HAL.
    19. Yen, Barbara T.H. & Li, Jun-Sheng, 2022. "Route-based performance evaluation for airlines – A metafrontier data envelopment analysis approach," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 162(C).

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