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Key drivers of consumer purchase of airline tickets: A cross-cultural analysis

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Listed:
  • Ruiz-Mafe, Carla
  • Sanz-Blas, Silvia
  • Hernandez-Ortega, Blanca
  • Brethouwer, Meike

Abstract

This paper considers drivers of online airline ticket purchasing behaviour, and analyses the influence of attitude, subjective norm and perceived behavioural control on such decisions in two cultures. A number of hypotheses are examined using a sample of online shoppers in Spain and The Netherlands. We find that perceived control, subjective norm and attitude positively influence airline tickets online purchase intention in Spain, but in the Netherlands attitude is the key driver.

Suggested Citation

  • Ruiz-Mafe, Carla & Sanz-Blas, Silvia & Hernandez-Ortega, Blanca & Brethouwer, Meike, 2013. "Key drivers of consumer purchase of airline tickets: A cross-cultural analysis," Journal of Air Transport Management, Elsevier, vol. 27(C), pages 11-14.
    • Handle: RePEc:eee:jaitra:v:27:y:2013:i:c:p:11-14
    DOI: 10.1016/j.jairtraman.2012.10.010
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Choi, Jayoung & Geistfeld, Loren V., 2004. "A cross-cultural investigation of consumer e-shopping adoption," Journal of Economic Psychology, Elsevier, vol. 25(6), pages 821-838, December.
    3. Shirley Taylor & Peter A. Todd, 1995. "Understanding Information Technology Usage: A Test of Competing Models," Information Systems Research, INFORMS, vol. 6(2), pages 144-176, June.
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    Cited by:

    1. Dehua Zhang & Yuejuan Zhang & Sha Lou, 2024. "What determines consumers’ purchasing behavioral intention on social commerce platforms: introducing consumer credit to TPB," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(5), pages 13353-13373, May.
    2. Cui, Qiang, 2019. "The online pricing strategy of low-cost carriers when carbon tax and competition are considered," Transportation Research Part A: Policy and Practice, Elsevier, vol. 121(C), pages 420-432.
    3. Pan, Jing Yu & Truong, Dothang, 2018. "Passengers’ intentions to use low-cost carriers: An extended theory of planned behavior model," Journal of Air Transport Management, Elsevier, vol. 69(C), pages 38-48.
    4. Crespo-Almendros, E. & Del Barrio-García, S., 2016. "Online airline ticket purchasing: Influence of online sales promotion type and Internet experience," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 23-34.
    5. Chung, Yi-Shih & Feng, Cheng-Min, 2016. "Brand relationship between global airline alliances and their member airlines," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 222-233.
    6. Escobar-Rodríguez, Tomás & Carvajal-Trujillo, Elena, 2013. "Online drivers of consumer purchase of website airline tickets," Journal of Air Transport Management, Elsevier, vol. 32(C), pages 58-64.
    7. Flores, Fernan Patrick & Prasetyo, Yogi Tri, 2024. "Determining factors affecting the upselling acceptance of business class seats among Filipino passengers: An extended theory of planned behavior approach," Journal of Air Transport Management, Elsevier, vol. 121(C).
    8. Jose Ribamar Siqueira & Michael Bendixen & Felipe Reinoso-Carvalho & Raffaele Campo, 2023. "Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 186-201, June.
    9. Niu, Shih-Yuan & Liu, Chiung-Lin & Chang, Chih-Ching & Ye, Kung-Don, 2016. "What are passenger perspectives regarding airlines' environmental protection? An empirical investigation in Taiwan," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 84-91.
    10. Chatterjee, Swagato & Kittur, Prathamesh & Vishwakarma, Pankaj & Dey, Anirban, 2023. "What makes customers of airport lounges satisfied and more? Impact of culture and travel class," Journal of Air Transport Management, Elsevier, vol. 109(C).
    11. Jun Hwan Kim & Hyun Cheol Lee, 2019. "Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 11(11), pages 1-19, June.

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