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Customer green preference and corporate valuation premium: The role of digital platforms

Author

Listed:
  • Wang, ZiYi
  • Cui, JinDong

Abstract

Focusing on customers, this research explores how customer green preferences affect corporate valuation. Grounded in a large panel of publicly listed Chinese firms over the period of 2014 and 2023, we demonstrate that customer green preferences are strongly positively correlated with corporate valuation premium; digital platforms further amplify this correlation. These findings hold across multiple sensitivity tests. Further analyses suggest that stable cash flow and generous trade credit are key economic channels. Overall, the present paper greatly advances the rapidly developing studies on the role of customers and digital platforms in corporate valuation.

Suggested Citation

  • Wang, ZiYi & Cui, JinDong, 2025. "Customer green preference and corporate valuation premium: The role of digital platforms," Finance Research Letters, Elsevier, vol. 86(PF).
    • Handle: RePEc:eee:finlet:v:86:y:2025:i:pf:s1544612325020847
    DOI: 10.1016/j.frl.2025.108830
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    References listed on IDEAS

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