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The impact of financial support and innovation awareness on farmers' adoption of green production technology

Author

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  • Han, Chao
  • Lyu, Juekai
  • Zhong, Daojun

Abstract

To analyze the impact mechanisms of financial support, innovation awareness, and other related factors on farmers’ willingness to adopt green production technology, this study uses the Oprobit model to investigate data from 521 surveys in Henan, Guangdong, and Fujian provinces. Results indicate that (1) the more monetary support farmers receive, the stronger their willingness to adopt green production technology will be. Concurrently, risk perception has a negative moderating influence on the process of monetary support affecting farmers’ willingness to adopt green production technology. (2) The more policy support farmers receive, the stronger their willingness to adopt green production technology will be. Additionally, the market environment has a positive promotional influence on the process of policy support affecting farmers’ willingness to adopt green production technology. (3) The stronger a farmers’ technological capabilities, the stronger their willingness to adopt green production technology will be. Technology adoption costs have a negative moderating influence on the path of technological capabilities affecting farmers’ willingness to adopt green production technology.

Suggested Citation

  • Han, Chao & Lyu, Juekai & Zhong, Daojun, 2025. "The impact of financial support and innovation awareness on farmers' adoption of green production technology," Finance Research Letters, Elsevier, vol. 79(C).
    • Handle: RePEc:eee:finlet:v:79:y:2025:i:c:s1544612325005227
    DOI: 10.1016/j.frl.2025.107259
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