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The impact of preprocessing on data mining: An evaluation of classifier sensitivity in direct marketing

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  • Crone, Sven F.
  • Lessmann, Stefan
  • Stahlbock, Robert

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  • Crone, Sven F. & Lessmann, Stefan & Stahlbock, Robert, 2006. "The impact of preprocessing on data mining: An evaluation of classifier sensitivity in direct marketing," European Journal of Operational Research, Elsevier, vol. 173(3), pages 781-800, September.
  • Handle: RePEc:eee:ejores:v:173:y:2006:i:3:p:781-800
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    References listed on IDEAS

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    1. YongSeog Kim & W. Nick Street & Gary J. Russell & Filippo Menczer, 2005. "Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms," Management Science, INFORMS, vol. 51(2), pages 264-276, February.
    2. Patricia M. West & Patrick L. Brockett & Linda L. Golden, 1997. "A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice," Marketing Science, INFORMS, vol. 16(4), pages 370-391.
    3. Piramuthu, Selwyn, 2004. "Evaluating feature selection methods for learning in data mining applications," European Journal of Operational Research, Elsevier, vol. 156(2), pages 483-494, July.
    4. Li, Baibing & Martin, Elaine B. & Morris, A. Julian, 2002. "On principal component analysis in L1," Computational Statistics & Data Analysis, Elsevier, vol. 40(3), pages 471-474, September.
    5. Baesens, Bart & Viaene, Stijn & Van den Poel, Dirk & Vanthienen, Jan & Dedene, Guido, 2002. "Bayesian neural network learning for repeat purchase modelling in direct marketing," European Journal of Operational Research, Elsevier, vol. 138(1), pages 191-211, April.
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    Citations

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    Cited by:

    1. K. W. De Bock & D. Van Den Poel, 2012. "Reconciling Performance and Interpretability in Customer Churn Prediction using Ensemble Learning based on Generalized Additive Models," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/805, Ghent University, Faculty of Economics and Business Administration.
    2. Bose, Indranil & Chen, Xi, 2009. "Quantitative models for direct marketing: A review from systems perspective," European Journal of Operational Research, Elsevier, vol. 195(1), pages 1-16, May.
    3. Crone, Sven F. & Finlay, Steven, 2012. "Instance sampling in credit scoring: An empirical study of sample size and balancing," International Journal of Forecasting, Elsevier, vol. 28(1), pages 224-238.
    4. Meisel, Stephan & Mattfeld, Dirk, 2010. "Synergies of Operations Research and Data Mining," European Journal of Operational Research, Elsevier, vol. 206(1), pages 1-10, October.
    5. Coussement, Kristof & Buckinx, Wouter, 2011. "A probability-mapping algorithm for calibrating the posterior probabilities: A direct marketing application," European Journal of Operational Research, Elsevier, vol. 214(3), pages 732-738, November.
    6. repec:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7 is not listed on IDEAS
    7. Coussement, Kristof & Van den Bossche, Filip A.M. & De Bock, Koen W., 2014. "Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees," Journal of Business Research, Elsevier, vol. 67(1), pages 2751-2758.
    8. Chen, Zhen-Yu & Fan, Zhi-Ping & Sun, Minghe, 2012. "A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data," European Journal of Operational Research, Elsevier, vol. 223(2), pages 461-472.
    9. Fan, Zhi-Ping & Sun, Minghe, 2015. "Behavior-aware user response modeling in social media: Learning from diverse heterogeneous dataAuthor-Name: Chen, Zhen-Yu," European Journal of Operational Research, Elsevier, vol. 241(2), pages 422-434.
    10. David Olson & Qing Cao & Ching Gu & Donhee Lee, 2009. "Comparison of customer response models," Service Business, Springer;Pan-Pacific Business Association, vol. 3(2), pages 117-130, June.
    11. Coussement, Kristof & De Bock, Koen W., 2013. "Customer churn prediction in the online gambling industry: The beneficial effect of ensemble learning," Journal of Business Research, Elsevier, vol. 66(9), pages 1629-1636.
    12. Lessmann, Stefan & Baesens, Bart & Seow, Hsin-Vonn & Thomas, Lyn C., 2015. "Benchmarking state-of-the-art classification algorithms for credit scoring: An update of research," European Journal of Operational Research, Elsevier, vol. 247(1), pages 124-136.
    13. Lessmann, Stefan & Voß, Stefan, 2009. "A reference model for customer-centric data mining with support vector machines," European Journal of Operational Research, Elsevier, vol. 199(2), pages 520-530, December.
    14. Brandner, Hubertus & Lessmann, Stefan & Voß, Stefan, 2013. "A memetic approach to construct transductive discrete support vector machines," European Journal of Operational Research, Elsevier, vol. 230(3), pages 581-595.
    15. Stefan Lessmann & Stefan Voß, 2010. "Customer-Centric Decision Support," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 2(2), pages 79-93, April.
    16. repec:pal:jorsoc:v:59:y:2008:i:9:d:10.1057_palgrave.jors.2602597 is not listed on IDEAS

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