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Market segmentation by maximum likelihood clustering using choice elasticities

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  • Hruschka, Harald
  • Fettes, Werner
  • Probst, Markus

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  • Hruschka, Harald & Fettes, Werner & Probst, Markus, 2004. "Market segmentation by maximum likelihood clustering using choice elasticities," European Journal of Operational Research, Elsevier, vol. 154(3), pages 779-786, May.
    • Handle: RePEc:eee:ejores:v:154:y:2004:i:3:p:779-786
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    References listed on IDEAS

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    1. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    2. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    3. McFadden, Daniel, 1980. "Econometric Models for Probabilistic Choice among Products," The Journal of Business, University of Chicago Press, vol. 53(3), pages 13-29, July.
    4. Marcel L. Corstjens & David A. Gautschi, 1983. "Formal Choice Models in Marketing," Marketing Science, INFORMS, vol. 2(1), pages 19-56.
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    Cited by:

    1. Zhou, Heng & Norman, Richard & Kelobonye, Keone & Xia, Jianhong (Cecilia) & Hughes, Brett & Nikolova, Gabi & Falkmer, Torbjorn, 2020. "Market segmentation approach to investigate existing and potential aviation markets," Transport Policy, Elsevier, vol. 99(C), pages 120-135.

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