Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation
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- P. (Sundar) Balakrishnan & Martha Cooper & Varghese Jacob & Phillip Lewis, 1994. "A study of the classification capabilities of neural networks using unsupervised learning: A comparison withK-means clustering," Psychometrika, Springer, vol. 59(4), pages 509-525, December.
- Balakrishnan, P. V. (Sundar) & Cooper, Martha C. & Jacob, Varghese S. & Lewis, Phillip A., 1996. "Comparative performance of the FSCL neural net and K-means algorithm for market segmentation," European Journal of Operational Research, Elsevier, vol. 93(2), pages 346-357, September.
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