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Building Sustainability on Deep Values Through Mindfulness Nurturing

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  • Bernal, Estrella
  • Edgar, David
  • Burnes, Bernard

Abstract

To effectively pursue sustainability, companies need to develop an awareness of the importance of social and environmental objectives in addition to economic. To achieve this, they need to promote a set of shared values in their strategy and cultural change which align global sustainability with organisational performance. To assist organisations with this process and thus identify and nurture their members' underpinning values, we present the Organisational Presence Model including a Real Dialogue Methodology. We draw on Lewin's participative approach to change and the deep concept of Mindfulness related to Buddhist precepts, while contributing with a way to initiate Mindfulness Nurturing in business context, facilitating its acceptance and practice by organisational members. In our study case we find signs of positive effects of the model in sustainability pursuing. The new strategy has been built aligned with resulting values, that are also perceived by organisational members as inspirational, generating motivation and helping the effective communication that integrates the strategic objectives in the economic, social and environmental aspects.

Suggested Citation

  • Bernal, Estrella & Edgar, David & Burnes, Bernard, 2018. "Building Sustainability on Deep Values Through Mindfulness Nurturing," Ecological Economics, Elsevier, vol. 146(C), pages 645-657.
    • Handle: RePEc:eee:ecolec:v:146:y:2018:i:c:p:645-657
    DOI: 10.1016/j.ecolecon.2017.12.003
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    References listed on IDEAS

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    1. Bernard Burnes & Rune By, 2012. "Leadership and Change: The Case for Greater Ethical Clarity," Journal of Business Ethics, Springer, vol. 108(2), pages 239-252, June.
    2. Geoffrey Lamberton, 2005. "Sustainable sufficiency - an internally consistent version of sustainability," Sustainable Development, John Wiley & Sons, Ltd., vol. 13(1), pages 53-68.
    3. Bernard Burnes, 2004. "Kurt Lewin and the Planned Approach to Change: A Re‐appraisal," Journal of Management Studies, Wiley Blackwell, vol. 41(6), pages 977-1002, September.
    4. Ericson, Torgeir & Kjønstad, Bjørn Gunaketu & Barstad, Anders, 2014. "Mindfulness and sustainability," Ecological Economics, Elsevier, vol. 104(C), pages 73-79.
    5. Polzin, Christine & Rauschmayer, Felix & Lilley, Rachel & Whitehead, Mark, 2015. "What could ‘mindful capabilities’ be? A comment on Mabsout's ‘mindful capability’ (2015)," Ecological Economics, Elsevier, vol. 120(C), pages 355-357.
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    Cited by:

    1. Daniel, Carole & Gentina, Elodie & Kaur, Tavleen, 2023. "Mindfulness and green purchase intention: A mediated moderation model uncovering the role of ethical self-identity," Ecological Economics, Elsevier, vol. 209(C).
    2. Daneshwar Sharma & Saumyaranjan Sahoo & Ashwani Kumar & Donald Huisingh & Dheeraj Sharma, 2023. "Corporate Nirvana: The Buddhist way to social sustainability and business innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5289-5313, December.

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