IDEAS home Printed from https://ideas.repec.org/a/eee/bushor/v66y2023i2p277-290.html

Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media

Author

Listed:
  • Whittaker, Lucas
  • Kietzmann, Jan
  • Letheren, Kate
  • Mulcahy, Rory
  • Russell-Bennett, Rebekah

Abstract

Synthetic media presents looming threats to managers in a business setting. To address this issue, we first offer a short overview of the evolution of media manipulation to contextualize the new era of synthetic media. Then, we present the problems associated with synthetic media via veridicality and heuristics to illustrate how consumers have little choice but to believe what they see, read, and hear online. We outline the most likely and impactful types of synthetic media threats and attacks and present a synthetic media incident response playbook. Our aim is to inform managers about six specific phases so they can prepare, assess, detect, analyze, and recover from synthetic media incidents and coordinate their lessons learned.

Suggested Citation

  • Whittaker, Lucas & Kietzmann, Jan & Letheren, Kate & Mulcahy, Rory & Russell-Bennett, Rebekah, 2023. "Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media," Business Horizons, Elsevier, vol. 66(2), pages 277-290.
    • Handle: RePEc:eee:bushor:v:66:y:2023:i:2:p:277-290
    DOI: 10.1016/j.bushor.2022.07.004
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0007681322000957
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.bushor.2022.07.004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Salminen, Joni & Kandpal, Chandrashekhar & Kamel, Ahmed Mohamed & Jung, Soon-gyo & Jansen, Bernard J., 2022. "Creating and detecting fake reviews of online products," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    2. Ucbasaran, Deniz & Westhead, Paul & Wright, Mike & Flores, Manuel, 2010. "The nature of entrepreneurial experience, business failure and comparative optimism," Journal of Business Venturing, Elsevier, vol. 25(6), pages 541-555, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dean A. Shepherd & Holger Patzelt & Trenton A. Williams & Dennis Warnecke, 2014. "How Does Project Termination Impact Project Team Members? Rapid Termination, ‘Creeping Death’, and Learning from Failure," Journal of Management Studies, Wiley Blackwell, vol. 51(4), pages 513-546, June.
    2. Hédia Fourati & Rihab Ben Attitalah, 2018. "Entrepreneurial Optimism, The Nature Of Entrepreneurial Experience And Debt Decision For Business Start-Up," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(03), pages 1-26, April.
    3. Block, Joern & Kritikos, Alexander S. & Priem, Maximilian & Stiel, Caroline, 2022. "Emergency-aid for self-employed in the Covid-19 pandemic: A flash in the pan?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 93, pages 1-41.
    4. Zhou, Zhao & Verburg, Robert M., 2023. "The impact of product features on market orientation in technology-based new ventures," Journal of Business Research, Elsevier, vol. 168(C).
    5. Emre Şahin Dölarslan & Akin Koçak & Alper Özer, 2017. "“Bats Are Blind?” Cognitive Biases In Risk Perception Of Entrepreneurs," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 22(03), pages 1-13, September.
    6. M. Nesij Huvaj, 2020. "A Co-opetition View of the Entrepreneur–Investor Relationship: Modelling Entrepreneurial Exit Pathways," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 29(2), pages 365-394, September.
    7. Achbah, Rachid & Vitanova, Ivana & Fréchet, Marc, 2024. "Failure Escape: The role of advice seeking in CEOs’ awareness of financial difficulties and corporate restructuring," Journal of Business Research, Elsevier, vol. 175(C).
    8. Jenni Dinger & Michael Conger & David Hekman & Carla Bustamante, 2020. "Somebody That I Used to Know: The Immediate and Long-Term Effects of Social Identity in Post-disaster Business Communities," Journal of Business Ethics, Springer, vol. 166(1), pages 115-141, September.
    9. Wang, Zheng & Wang, Lun & Ji, Ying & Zuo, Lulu & Qu, Shaojian, 2022. "A novel data-driven weighted sentiment analysis based on information entropy for perceived satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    10. Joy Olabisi & Eileen Kwesiga & Norma Juma & Zhi Tang, 2019. "Stakeholder Transformation Process: The Journey of an Indigenous Community," Journal of Business Ethics, Springer, vol. 159(1), pages 1-21, September.
    11. Dan K. Hsu & Johan Wiklund & Richard D. Cotton, 2017. "Success, Failure, and Entrepreneurial Reentry: An Experimental Assessment of the Veracity of Self–Efficacy and Prospect Theory," Entrepreneurship Theory and Practice, , vol. 41(1), pages 19-47, January.
    12. Sarpong, David & Maclean, Mairi & Oruh, Emeka Smart & Botchie, David, 2023. "On the consequences of scarcity mindset: How ‘having too little’ means so much for ethnic venture failure," European Management Journal, Elsevier, vol. 41(2), pages 251-262.
    13. Jesper Akesson & Robert Hahn & Robert Metcalfe & Manuel Monti-Nussbaum, 2025. "The Impact of Fake Reviews on Demand and Welfare," Framed Field Experiments 00821, The Field Experiments Website.
    14. Pedro Campos & Eva Pinto & Ana Torres, 2025. "Rating and perceived helpfulness in a bipartite network of online product reviews," Electronic Commerce Research, Springer, vol. 25(3), pages 1607-1639, June.
    15. Anna Jenkins, 2022. "Understanding Entrepreneurial Failure: Conceptualizing Failure, Taking Stock, and Broadening the Scope of Failure Research," Foundations and Trends(R) in Entrepreneurship, now publishers, vol. 18(3), pages 159-211, March.
    16. D Hugh Whittaker & Benjamin Fath & Antje Fiedler, 2020. "Open to competition? Competitive density and the growth of young New Zealand ventures," Australian Journal of Management, Australian School of Business, vol. 45(2), pages 343-358, May.
    17. Parker, Simon C., 2013. "Do serial entrepreneurs run successively better-performing businesses?," Journal of Business Venturing, Elsevier, vol. 28(5), pages 652-666.
    18. S. Geindre & B. Deschamps, 2011. "les risques du processus repreneurial en PME," Post-Print halshs-00646170, HAL.
    19. Papyrakis, Elissaios & Parcero, Osiris Jorge, 2022. "The psychology of mineral wealth: Empirical evidence from Kazakhstan," Resources Policy, Elsevier, vol. 77(C).
    20. Albert Tchey Agbenyegah, 2019. "A Comparative Study of Rural Entrepreneurial Challenges: Towards Rural Economic Development and a Policy Framework," Journal of Economics and Behavioral Studies, AMH International, vol. 11(3), pages 58-71.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:bushor:v:66:y:2023:i:2:p:277-290. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/bushor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.