Measuring Customer Based Brand Equity using Hierarchical Bayes Methodology
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DOI: 10.1016/S1441-3582(08)70001-6
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- Zaki Muhammad ABBAS BHAYA & Basim Abbas KRAIDY JASSMY, 2018. "The Impact of Brand Equity on the Achievement Customers' Loyalty to the Brand: An Empirical Study of a Sample of Vodafone's Customers," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 3(2), pages 161-174, December.
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Keywords
Branding; Research Methods; Conjoint Analysis; Hierarchical Bayesian Methodology;All these keywords.
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