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A journey through the museum: Visit factors that prevent or further visitor satiation

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  • Antón, Carmen
  • Camarero, Carmen
  • Garrido, María-José

Abstract

Museums seek to provide visitors with memorable experiences. However, some visitors experience a hedonic decline and satiation after their visit. The present research aims to evaluate how the time spent, the route, and the anticipation of the visit might either prevent or further visitor satiation. A field study and a field experiment are performed. Findings reveal that spending more time in the museum and anticipating the content can increase the perceived satiation and diminish visitors' emotional response, although the attention level diminishes for short visits and when the content is not anticipated. In a real context, following a free route reduces perceived satiation, with visitors following a self-regulatory process and adapting the time spent to the level of satiation.

Suggested Citation

  • Antón, Carmen & Camarero, Carmen & Garrido, María-José, 2018. "A journey through the museum: Visit factors that prevent or further visitor satiation," Annals of Tourism Research, Elsevier, vol. 73(C), pages 48-61.
    • Handle: RePEc:eee:anture:v:73:y:2018:i:c:p:48-61
    DOI: 10.1016/j.annals.2018.08.002
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    References listed on IDEAS

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    Cited by:

    1. Monica Cerdan Chiscano & Ana Isabel Jiménez-Zarco, 2021. "Towards an Inclusive Museum Management Strategy. An Exploratory Study of Consumption Experience in Visitors with Disabilities. The Case of the CosmoCaixa Science Museum," Sustainability, MDPI, vol. 13(2), pages 1-14, January.
    2. Yongzhong Yang & Shuangji Liu & Xiaoting Song, 2023. "The Co-creation of Museum Experience Value From the Perspective of Visitor Motivation," SAGE Open, , vol. 13(4), pages 21582440231, October.
    3. Li, Shanshi & Sung, Billy & Lin, Yuxia & Mitas, Ondrej, 2022. "Electrodermal activity measure: A methodological review," Annals of Tourism Research, Elsevier, vol. 96(C).
    4. Viglia, Giampaolo & Dolnicar, Sara, 2020. "A review of experiments in tourism and hospitality," Annals of Tourism Research, Elsevier, vol. 80(C).
    5. Vladimir Pavković & Darjan Karabašević & Jelena Jević & Goran Jević, 2021. "The Relationship between Cities’ Cultural Strength, Reputation, and Tourism Intensity: Empirical Evidence on a Sample of the Best-Reputable European Cities," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    6. Li, Yuan (William) & Wan, Lisa C. & Luo, Xiaoyan & Wu, Chuanlong, 2023. "If museum treasures could talk: How anthropomorphism increases favorable visitor responses," Annals of Tourism Research, Elsevier, vol. 99(C).
    7. Jihyeon Oh & Dae Hee Kim & Daehwan Kim, 2022. "Exploring Experiential Patterns Depending on Time Lapses in Virtual Reality Spectatorship (VRS): The Role of Interruption in Reducing Satiation," Sustainability, MDPI, vol. 14(24), pages 1-14, December.

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