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Electrodermal activity measure: A methodological review

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  • Li, Shanshi
  • Sung, Billy
  • Lin, Yuxia
  • Mitas, Ondrej

Abstract

As an alternative technique to traditional self-report questionnaire, electrodermal activity measurement can offer great accuracy in recording customers' moment-to-moment emotional arousal. The emergence of affordable and relatively accessible recording equipment has made such measurement frequent in tourism and hospitality studies in the past decade. However, electrodermal activity measurement entails comparatively strict rules and procedures. Violating these rules and procedures may mislead researchers when interpreting their findings and can compromise the validity of the results. This paper reviews 25 tourism and hospitality articles using electrodermal activity measurement to highlight key methodological issues. In so doing, the article provides guidelines for researchers adopting such measurement as an affective data collection tool in tourism and hospitality research in both laboratory and field.

Suggested Citation

  • Li, Shanshi & Sung, Billy & Lin, Yuxia & Mitas, Ondrej, 2022. "Electrodermal activity measure: A methodological review," Annals of Tourism Research, Elsevier, vol. 96(C).
    • Handle: RePEc:eee:anture:v:96:y:2022:i:c:s0160738322001116
    DOI: 10.1016/j.annals.2022.103460
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    References listed on IDEAS

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    3. Caruelle, Delphine & Gustafsson, Anders & Shams, Poja & Lervik-Olsen, Line, 2019. "The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action," Journal of Business Research, Elsevier, vol. 104(C), pages 146-160.
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