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Memorable Tourism Experiences’ Formation Mechanism in Cultural Creative Tourism: From the Perspective of Embodied Cognition

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  • Ziyan Yin

    (College of Tourism, Huaqiao University, Quanzhou 362021, China)

  • Anmin Huang

    (College of Tourism, Huaqiao University, Quanzhou 362021, China)

  • Jiashu Wang

    (College of Tourism, Huaqiao University, Quanzhou 362021, China)

Abstract

Drawing on embodied cognition theory, this study treated embodied engagement as an antecedent to memorable tourism experiences. Grounded theory and content analysis methods were used to construct the formation mechanism model of memorable tourism experiences in cultural creative tourism. The concept and characteristics of memorable tourism experiences were also discussed. The results indicated that embodied and thinking engagements had positive effects on cognitive evaluation and emotion, which further led to memorable tourism experiences. Visitor interaction played a regulating role in the influence of embodied and thinking engagements on cognitive evaluation and emotion. This study provided important implications for tourism research and practice.

Suggested Citation

  • Ziyan Yin & Anmin Huang & Jiashu Wang, 2023. "Memorable Tourism Experiences’ Formation Mechanism in Cultural Creative Tourism: From the Perspective of Embodied Cognition," Sustainability, MDPI, vol. 15(5), pages 1-18, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:5:p:4055-:d:1077741
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    References listed on IDEAS

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    2. Mukhles Al-Ababneh & Mousa Masadeh, 2019. "Creative Cultural Tourism as a New Model for Cultural Tourism," Journal of Tourism Management Research, Conscientia Beam, vol. 6(2), pages 109-118.
    3. Murodjon Raimkulov & Husanjon Juraturgunov & Young-joo Ahn, 2021. "Destination Attractiveness and Memorable Travel Experiences in Silk Road Tourism in Uzbekistan," Sustainability, MDPI, vol. 13(4), pages 1-14, February.
    4. Mukhles Al-Ababneh & Mousa Masadeh, 2019. "Creative Cultural Tourism as a New Model for Cultural Tourism," Journal of Tourism Management Research, Conscientia Beam, vol. 6(2), pages 109-118.
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