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If museum treasures could talk: How anthropomorphism increases favorable visitor responses

Author

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  • Li, Yuan (William)
  • Wan, Lisa C.
  • Luo, Xiaoyan
  • Wu, Chuanlong

Abstract

•Curatorial practices have hindered museums from reaching a wider audience.•Anthropomorphizing exhibits increase a series of favorable visitor responses.•Visitors will feel psychologically closer to the anthropomorphized exhibit.•Anthropomorphism is an effective strategy to increase museum attractiveness.

Suggested Citation

  • Li, Yuan (William) & Wan, Lisa C. & Luo, Xiaoyan & Wu, Chuanlong, 2023. "If museum treasures could talk: How anthropomorphism increases favorable visitor responses," Annals of Tourism Research, Elsevier, vol. 99(C).
    • Handle: RePEc:eee:anture:v:99:y:2023:i:c:s0160738323000130
    DOI: 10.1016/j.annals.2023.103540
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    References listed on IDEAS

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    1. Antón, Carmen & Camarero, Carmen & Garrido, María-José, 2018. "A journey through the museum: Visit factors that prevent or further visitor satiation," Annals of Tourism Research, Elsevier, vol. 73(C), pages 48-61.
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    3. Biraglia, Alessandro & Gerrath, Maximilian H.E.E., 2021. "Corporate sponsorship for museums in times of crisis," Annals of Tourism Research, Elsevier, vol. 88(C).
    4. Liu, Xing (Stella) & Wan, Lisa C. & Yi, Xiao (Shannon), 2022. "Humanoid versus non-humanoid robots: How mortality salience shapes preference for robot services under the COVID-19 pandemic?," Annals of Tourism Research, Elsevier, vol. 94(C).
    5. Letheren, Kate & Martin, Brett A.S. & Jin, Hyun Seung, 2017. "Effects of personification and anthropomorphic tendency on destination attitude and travel intentions," Tourism Management, Elsevier, vol. 62(C), pages 65-75.
    6. Wan, Lisa C., 2013. "Culture's impact on consumer complaining responses to embarrassing service failure," Journal of Business Research, Elsevier, vol. 66(3), pages 298-305.
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