The role of climate change perceptions and sociodemographics on reported mitigation efforts and performance among households in northeastern Mexico

Managing and reducing the impacts of climate change depends on efficient actions from all societal scales. Yet, the household component is often missing from climate research, debate, and policies. This is problematic because households have been found to significantly contribute to of global greenhouse gas emissions and therefore have the potential to be part of a solution to climate change by mitigating climate change. This study seeks to understand which factors drive household-level mitigation actions. We conducted a household survey in Nuevo Leon, located in northeastern Mexico, to explore the extent to which climate change perceptions and the sociodemographic characteristics of households influence their reported mitigation performances and their perceived mitigation efforts. Results from linear regression analyses and generalized linear models revealed that sociodemographic characteristics are key drivers of the households’ perceived mitigation efforts and reported mitigation performances and. We also found that climate change perceptions drive a household’s efforts to mitigate climate change. These results could partly explain why despite the efforts households take to mitigate climate change, achieving an effective reduction of greenhouse gas emissions is challenging without further access to resources such as education and financial support. If governments intend to realize substantial reductions in future emission pathways, then household-level mitigation should be addressed with proper support.