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Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence

Author

Listed:
  • Rula Hani AlHalaseh

    (Business School, Mutah University, Mu’tah, Jordan)

  • Ziad Ayoub

    (Business School, Mutah University, Mu’tah, Jordan)

Abstract

The study aimed to analyze the impact of entrepreneurial orientation in achieving organizational excellence through strategic flexibility. This research is a quantitative study. The population of this study consists of all managers in the upper and middle management at the Jordanian Commercial Banks. The study conducted a comprehensive survey, by using its population as a sample, which totals 1023 managers. The data collection tool is a questionnaire that consists of 29 items was developed. The results show that the level of availability of entrepreneurial orientation, organizational excellence, and strategic flexibility has reached a high degree at Jordanian Commercial Banks. Other findings show that entrepreneurial orientation in its combined dimensions (innovative entrepreneurial orientation, proactive entrepreneurial orientation, and risk-taking entrepreneurial orientation) has a statistically significant impact on achieving organizational excellence through strategic flexibility in Jordanian commercial banks. From the findings, the authors conclude that strategic flexibility plays a partial mediating role between entrepreneurial orientation (with all its dimensions) and organizational excellence. At the same time, strategic flexibility fails to play a mediator role between entrepreneurial orientation dimensions and organizational excellence.

Suggested Citation

  • Rula Hani AlHalaseh & Ziad Ayoub, 2021. "Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence," International Review of Management and Marketing, Econjournals, vol. 11(6), pages 21-29.
    • Handle: RePEc:eco:journ3:2021-06-3
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Entrepreneurial Orientation; Organizational Excellence; Strategic Flexibility; Commercial Banks; Jordan.;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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