IDEAS home Printed from
MyIDEAS: Login to save this article or follow this journal

Consumer’ Freedom of Choice and Marketing

  • Madalina Balau


    (Danubius University of Galati, Department of Economics)

Registered author(s):

    The consumers’ freedom of choice is an aspect major importance in a consumer society, and it is important to analyse the various implications of this concept on the actual choice. The paper aims to highlight some main ideas in favor and against whether the theory of rational choice is well founded in practice, with the objective to identify some important research areas insufficiently discovered related to consumer choice. In order to achieve this, the paper will present the basic theory of rational choice and the critics’ opinion on three main elements of the theory, resulted from insufficiently tested assumptions. Then it will provide an analysis of the implications of all these perspectives on the consumer choice in practice and everyday life. The results consist the identification of some important aspects of consumer choice that need to be further researched, concerning the impact of experience on the development of the choice ability of each individual, as well as the learning needed and methods best conceived to tackle the purpose of increasing the consumers capacity to choose, more or less rationally, but certainly to their best interest.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Article provided by Danubius University of Galati in its journal Euroeconomica.

    Volume (Year): (2012)
    Issue (Month): 3(31) (August)
    Pages: 74-80

    in new window

    Handle: RePEc:dug:journl:y:2012:i:3:p:74-80
    Contact details of provider: Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:dug:journl:y:2012:i:3:p:74-80. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Florian Nuta)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.