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Le diagnostic stratégique: une démarche de construction de sens

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  • Christian Marmuse

    (Université de Lille 2)

Abstract

This article relates to the manner of posing a strategic diagnosis in a situation of uncertainty as a step of construction of direction much more than like a simple method of observation of reality and deduction of the most projecting features. The diagnosis is presented there like an ambivalent concept directed towards the construction of a representation by and within an organization. The step of construction of direction makes it possible to regard the diagnosis in turn as anchored in the construction of identity, like a process of retrospective rebuilding, a process of enactment, having a social and organisational dimension, a process " in progress ", selective and using the reference frame of plausible rather than that of exactitude.

Suggested Citation

  • Christian Marmuse, 1999. "Le diagnostic stratégique: une démarche de construction de sens," Revue Finance Contrôle Stratégie, revues.org, vol. 2(4), pages 77-104, December.
    • Handle: RePEc:dij:revfcs:v:2:y:1999:i:q4:p:77-104
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    1. Margaret Peteraf & Mark Shanley, 1997. "Getting To Know You: A Theory Of Strategic Group Identity," Strategic Management Journal, Wiley Blackwell, vol. 18(S1), pages 165-186, July.
    2. C. K. Prahalad & Richard A. Bettis, 1986. "The dominant logic: A new linkage between diversity and performance," Strategic Management Journal, Wiley Blackwell, vol. 7(6), pages 485-501, November.
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