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The Influence of Digital Transformation on the Financial Performance of Telecommunications Firms: A Case of Airtel Zambia

Author

Listed:
  • Cholwe Mbilima

    (The University of Zambia)

  • Jackson Phiri

    (University of Zambia, Lusaka, Zambia)

Abstract

This study examined the influence of digital transformation on the financial performance of telecommunications firms using Airtel Zambia as a case study. Guided by the Resource-Based View, Dynamic Capabilities Theory, and Disruptive Innovation Theory, the research used a descriptive design and collected data from 97 employees through structured questionnaires. Regression and correlation analyses revealed that digital literacy and digital investments positively influence financial performance, while digital capability had a weaker influence. The findings emphasize the importance of aligning digital capabilities with strategic objectives and investing in relevant digital technologies to enhance competitiveness and financial outcomes.

Suggested Citation

  • Cholwe Mbilima & Jackson Phiri, 2025. "The Influence of Digital Transformation on the Financial Performance of Telecommunications Firms: A Case of Airtel Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, vol. 6(5).
  • Handle: RePEc:cwk:ajocsk:2025-95
    DOI: 10.59413/ajocs/v6.i5.2
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    References listed on IDEAS

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