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Barriers and opportunities for women in tea tourism: a qualitative examination of policy context in Yaoqu township, China

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  • Mingjing Qu

Abstract

This study seeks to: (1) investigate the current state of women's participation in tea tourism in Yaoqu Township, Yunnan Province, China; (2) explore the impacts of local and national policies on women's participation in tea tourism; (3) identify barriers and opportunities for women in the tea tourism industry within the policy context. This is achieved by conducting an in-depth qualitative analysis of existing policy context. There are 12 important stakeholders, including local women in the tea and tourist industries, township committees, tourism officials, tea plantation owners, and tourists were interviewed using a semi-structured format. Preliminary discoveries indicate that despite the existence of policies aimed at promoting the growth of tourism and empowering women, their successful execution continues to pose a formidable obstacle. Gaps emerge between policy and practice, largely due to lack of awareness, inadequate training, and gendered socio-cultural norms. These gaps inadvertently lead to missed opportunities for women in tea tourism. The study underscores the need for context-specific, gender-responsive policy interventions that promote equal opportunities, capacity building, and empowerment of women in the burgeoning tea tourism industry. This research holds value for policymakers, tourism developers, and gender advocates, providing empirical insights that may guide policy refinement and targeted interventions, driving equitable and sustainable development in regions similar to Yaoqu Township.

Suggested Citation

  • Mingjing Qu, 2023. "Barriers and opportunities for women in tea tourism: a qualitative examination of policy context in Yaoqu township, China," Journal of Community Positive Practices, Catalactica NGO, issue 3, pages 67-82.
    • Handle: RePEc:cta:jcppxx:3235
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    References listed on IDEAS

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    1. Sandy Q. Qu & John Dumay, 2011. "The qualitative research interview," Qualitative Research in Accounting & Management, Emerald Group Publishing Limited, vol. 8(3), pages 238-264, August.
    2. Ni Ketut Sari Adnyani & I Wayan Windia & Ni Nyoman Sukerti & Anak Agung Istri Atu Dewi, 2021. "Tourism policy, Purusa culture, and gender inequality in absorbing women's employment," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(6), pages 285-294, September.
    3. Azzurra Rinaldi & Irene Salerno, 2020. "The tourism gender gap and its potential impact on the development of the emerging countries," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(5), pages 1465-1477, December.
    4. Duffy, Lauren N. & Kline, Carol S. & Mowatt, Rasul A. & Chancellor, H. Charles, 2015. "Women in tourism: Shifting gender ideology in the DR," Annals of Tourism Research, Elsevier, vol. 52(C), pages 72-86.
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