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Fair Trade certification in the agricultural sector as a strategy for access to international markets: cocoa case in the department of Santander, Colombia

Author

Listed:
  • Jaime Enrique Sarmiento Suárez

    (Universidad Pontificia Bolivariana)

  • Julio Ramírez Montañez

    (Universidad Pontificia Bolivariana)

  • Paola Martínez Higuera

    (Universidad Pontificia Bolivariana)

Abstract

Introduction: This article analyzes the potential of Fair Trade as an internationalization strategy for cocoa farmers in Santander, Colombia. In a globalized economy, Fair Trade offers fair trading conditions, facilitating access for small producers to international markets. Objective:To examine how the Fair Trade model can generate concrete benefits for cocoa farmers in Santander. Methodology:A descriptive and qualitative approach is used, based on a literature review and the analysis of experiences of producers in other regions. Results:The study identifies that Fair Trade can improve access to international markets, guarantee fair prices and promote sustainable practices. Its principles, certification mechanisms and social, economic and environmental benefits are also analyzed. Conclusion:Fair Trade represents an opportunity to strengthen the position of Santander's cocoa producers in the global market. The adoption of this model can contribute to regional sustainable development and the improvement of the living conditions of producers. The results provide useful information for producers, organizations and government entities interested in promoting fair trade strategies. Introducción:Este artículo analiza el potencial del Comercio Justo (Fair Trade) como estrategia de internacionalización para los productores de cacao en Santander, Colombia. En una economía globalizada, el Fair Trade ofrece condiciones comerciales equitativas, facilitando el acceso de pequeños productores a mercados internacionales. Objetivo:Examinar cómo el modelo Fair Trade puede generar beneficios concretos para los productores de cacao de Santander. Metodología:Se emplea un enfoque descriptivo y cualitativo, basado en una revisión de literatura y el análisis de experiencias de productores en otras regiones. Resultados: El estudio identifica que el Fair Trade puede mejorar el acceso a mercados internacionales, garantizar precios justos y fomentar prácticas sostenibles. También se analizan sus principios, mecanismos de certificación y beneficios sociales, económicos y ambientales. Conclusión:El Fair Trade representa una oportunidad para fortalecer la posición de los productores de cacao de Santander en el mercado global. La adopción de este modelo puede contribuir al desarrollo sostenible regional y a la mejora de las condiciones de vida de los productores. Los resultados ofrecen información útil para productores, organizaciones y entidades gubernamentales interesadas en promover estrategias de comercio equitativo. Introdução:Este artigo analisa o potencial do Comércio Justo como estratégia de internacionalização para os produtores de cacau em Santander, Colômbia. Em uma economia globalizada, o Comércio Justo oferece condições comerciais justas, facilitando o acesso dos pequenos produtores aos mercados internacionais. Objetivo: Examinar como o modelo de Comércio Justo pode gerar benefícios concretos para os produtores de cacau de Santander. Metodologia: Utiliza-se uma abordagem descritiva e qualitativa, baseada em uma revisão bibliográfica e na análise de experiências de produtores de outras regiões. Resultados: O estudo identifica que o Comércio Justo pode melhorar o acesso aos mercados internacionais, garantir preços justos e promover práticas sustentáveis. Seus princípios, mecanismos de certificação e benefícios sociais, econômicos e ambientais também são analisados. Conclusão: O Comércio Justo representa uma oportunidade para fortalecer a posição dos produtores de cacau do Santander no mercado global. A adoção desse modelo pode contribuir para o desenvolvimento regional sustentável e a melhoria das condições de vida d

Suggested Citation

  • Jaime Enrique Sarmiento Suárez & Julio Ramírez Montañez & Paola Martínez Higuera, 2025. "Fair Trade certification in the agricultural sector as a strategy for access to international markets: cocoa case in the department of Santander, Colombia," Revista Tendencias, Universidad de Narino, vol. 26(02), pages 162-185, July.
    • Handle: RePEc:col:000520:021481
    DOI: 10.22267/rtend.2526
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    References listed on IDEAS

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    1. Antonio Socías Salvá & Natividad Doblas, 2005. "El comercio justo: implicaciones económicas y solidarias," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 51, pages 7-24, April.
    2. Laura T. Raynolds, 2017. "Fairtrade labour certification: the contested incorporation of plantations and workers," Third World Quarterly, Taylor & Francis Journals, vol. 38(7), pages 1473-1492, July.
    3. Krumbiegel, Katharina & Maertens, Miet & Wollni, Meike, 2018. "The Role of Fairtrade Certification for Wages and Job Satisfaction of Plantation Workers," World Development, Elsevier, vol. 102(C), pages 195-212.
    4. Filippa Pyk & Assem Abu Hatab, 2018. "Fairtrade and Sustainability: Motivations for Fairtrade Certification among Smallholder Coffee Growers in Tanzania," Sustainability, MDPI, vol. 10(5), pages 1-18, May.
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    Keywords

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    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade

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