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Latest Advances And Changes In Purchasing Behavior Under The Impact Of The Covid-19 Pandemic

Author

Listed:
  • RUXANDRA LAZEA

    (1 DECEMBRIE 1918 UNIVERSITY OF ALBA IULIA, FACULTY OF ECONOMICS, ROMANIA)

  • ANCA NICHITA

    (1 DECEMBRIE 1918 UNIVERSITY OF ALBA IULIA, FACULTY OF ECONOMICS, ROMANIA)

Abstract

The present article dwells into the extant literature regarding purchasing behavior in order to report on the latest advances that have occurred under the impact of the COVID-19 pandemic. In this context, purchasing behavior has substantially changed, with customers worldwide being increasingly interested in online shopping experiences as compared to offline shopping sessions for a variety of benefits. The characteristics of pre-pandemic and post-pandemic purchasing behavior are addressed in detail.

Suggested Citation

  • Ruxandra Lazea & Anca Nichita, 2022. "Latest Advances And Changes In Purchasing Behavior Under The Impact Of The Covid-19 Pandemic," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 211-215, August.
    • Handle: RePEc:cbu:jrnlec:y:2022:v:4:p:211-215
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    References listed on IDEAS

    as
    1. Mbaye Fall Diallo & Jean-Louis Chandon & Gérard Cliquet & Jean Philippe, 2013. "Factors influencing consumer behaviour towards store brands: evidence from the French market," Post-Print hal-01796015, HAL.
    2. Vijay Victor & Jose Joy Thoppan & Robert Jeyakumar Nathan & Fekete Farkas Maria, 2018. "Factors Influencing Consumer Behavior and Prospective Purchase Decisions in a Dynamic Pricing Environment—An Exploratory Factor Analysis Approach," Social Sciences, MDPI, vol. 7(9), pages 1-14, September.
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