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Consumer behavior on low-carbon agri-food purchase: a carbon labeling experimental study in China

Author

Listed:
  • Shuai CHUANMIN

    (School of Economics and Management, China University of Geosciences, Wuhan, Hubei, China)

  • Yang XIAOMIN

    (School of Economics and Management, China University of Geosciences, Wuhan, Hubei, China)

  • Zhang YUKUN

    (School of Economics and Management, China University of Geosciences, Wuhan, Hubei, China)

  • Shuai CHUANXI

    (School of Economics and Law, Hubei University of Arts and Science, Xiangyang, Hubei, China)

  • Ding PENGHUI

    (School of Economics and Management, China University of Geosciences, Wuhan, Hubei, China)

Abstract

By adopting the scenario experimental methodology of carbon labelling on agri-food products, coupled with 873 questionnaires collected from six cities in China, we made a statistical analysis of different types of consumers' behaviour on the low-carbon agri-food purchase by using the SPSS software. The results indicate that: (1) there are great differences of the low-carbon purchasing behaviour between different types of consumers: male groups at young and middle-aged, especially those who are highly educated and better paid in economically developed areas, have strong low-carbon product purchasing powers; (2) consumers' low-carbon purchasing behaviour is highly correlated with their preference for low-carbon products; (3) young consumers and some of the high-income consumers have a weak environmental consciousness and; (4) consumer's perception on government policies and the implementing efficiency shows a positive moderating effect on the consumers' low-carbon purchasing behaviour. Finally, we proposed policy recommendations accordingly based on the findings of this study for further facilitating low-carbon consumption in China.

Suggested Citation

  • Shuai CHUANMIN & Yang XIAOMIN & Zhang YUKUN & Shuai CHUANXI & Ding PENGHUI, 2014. "Consumer behavior on low-carbon agri-food purchase: a carbon labeling experimental study in China," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 60(3), pages 133-146.
    • Handle: RePEc:caa:jnlage:v:60:y:2014:i:3:id:20-2013-agricecon
    DOI: 10.17221/20/2013-AGRICECON
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    References listed on IDEAS

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    1. Cohen, Mark A. & Vandenbergh, Michael P., 2012. "The potential role of carbon labeling in a green economy," Energy Economics, Elsevier, vol. 34(S1), pages 53-63.
    2. Gadema, Zaina & Oglethorpe, David, 2011. "The use and usefulness of carbon labelling food: A policy perspective from a survey of UK supermarket shoppers," Food Policy, Elsevier, vol. 36(6), pages 815-822.
    3. Sauer, Uta & Fischer, Anke, 2010. "Willingness to pay, attitudes and fundamental values -- On the cognitive context of public preferences for diversity in agricultural landscapes," Ecological Economics, Elsevier, vol. 70(1), pages 1-9, November.
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