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The Competitive Advantage Of Airbnb In The Perception Of Tourists

Author

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  • Maria-Alexandra Sandu

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Elena-Mihaela Purecel

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

Airbnb has experienced rapid growth, with millions of tourists using its service. This study seeks to identify the main reasons why tourists choose to use the Airbnb platform and its competitive advantages. To this end, onlineresearch was conducted with a sample of 49 respondents who have already used this type of service. The main results of the study show that price (53.1%), followed by the flat's facilities (22.4%) and location (20.4%) are themain motives for choosing Airbnb accommodation. When rating the importance of the main features that characterise Airbnb, 67.35% of respondents considered price to be very important and 65.31% rated location the same. In terms of satisfaction, the majority of respondents (59.2%) said they had a very satisfactory experience.Had Airbnb not existed, 53.1% of respondents would have opted for a hotel room. Hotels are therefore a major competitor for Airbnb and the advantages and independence of the services should be maintained or even improved.

Suggested Citation

  • Maria-Alexandra Sandu & Elena-Mihaela Purecel, 2024. "The Competitive Advantage Of Airbnb In The Perception Of Tourists," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 6(1), pages 43-53.
    • Handle: RePEc:bum:cactus:v:6:y:2024:i:1:p:43-53
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    References listed on IDEAS

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    1. Iis P. Tussyadiah, 2015. "An Exploratory Study on Drivers and Deterrents of Collaborative Consumption in Travel," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 817-830, Springer.
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    More about this item

    Keywords

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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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