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Premium offerings in the sharing economy: Authentic immersions

Author

Listed:
  • Brendan Richard

    (University of Central Florida)

  • Jamie Murphy

    (Australian School of Management)

  • Laura Altin

    (University of Tartu)

Abstract

Over the past few years the sharing economy has grown tremendously, driven in part by traveler desires for authentic and unique experiences. In response to these modern changes, peer-to-peer (P2P) marketplaces (e.g., Airbnb) are seeking additional revenue streams, expanding beyond room rentals into guided tours, recreational, and cultural experiences. Rather than act solely as sharing economy lodging establishments, in the near future providers will increasingly supply authentic and immersive vacation experiences, acting as a host, guide, concierge, and traveling companion to their guests. This paper explores the ability of P2P providers to command premium pricing for authentic and immersive P2P offerings. The paper details this possibility, listing drivers of change before positing a scenario that helps envision a future in which P2P providers seize this opportunity. Finally, the paper closes with limitations, practical implications, and future research recommendations.

Suggested Citation

  • Brendan Richard & Jamie Murphy & Laura Altin, 2018. "Premium offerings in the sharing economy: Authentic immersions," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(4), pages 244-255, August.
    • Handle: RePEc:pal:jorapm:v:17:y:2018:i:4:d:10.1057_s41272-017-0093-1
    DOI: 10.1057/s41272-017-0093-1
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    References listed on IDEAS

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