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McDonald's -- Much Maligned, But an Engine of Economic Development

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  • Tschoegl Adrian E

    () (Wharton School of the University of Pennsylvania)

Abstract

Critics have excoriated the US fast-food industry in general, and McDonald's most particularly, both per se and as a symbol of the United States. However, examining McDonald's internationalization and development abroad suggests that McDonald's and the others of its ilk are sources of development for mid-range countries. McDonald's brings training in management, encourages entrepreneurship directly through franchises and indirectly through demonstration effects, creates backward linkages that develop local suppliers, fosters exports by their suppliers, and has positive external effects on productivity and standards of service, cleanliness, and quality in the host economies.

Suggested Citation

  • Tschoegl Adrian E, 2007. "McDonald's -- Much Maligned, But an Engine of Economic Development," Global Economy Journal, De Gruyter, vol. 7(4), pages 1-18, December.
  • Handle: RePEc:bpj:glecon:v:7:y:2007:i:4:n:5
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    References listed on IDEAS

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    1. Beata Javorcik & Wolfgang Keller & James Tybout, 2008. "Openness and Industrial Response in a Wal-Mart World: A Case Study of Mexican Soaps, Detergents and Surfactant Producers," The World Economy, Wiley Blackwell, vol. 31(12), pages 1558-1580, December.
    2. Monika Hamori, 2006. "Are franchises bad employers?," Working Papers Economia wp06-11, Instituto de Empresa, Area of Economic Environment.
    3. Scott Beaulier & Bryan Caplan, 2007. "Behavioral Economics and Perverse Effects of the Welfare State," Kyklos, Wiley Blackwell, vol. 60(4), pages 485-507, November.
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