IDEAS home Printed from https://ideas.repec.org/a/bpj/erjour/v8y2018i3p15n2.html

Trust Cognition of Entrepreneurs’ Behavioral Consistency Modulates Investment Decisions of Venture Capitalists in Cooperation

Author

Listed:
  • Yang Hongtao

    (School of Economics and Management, Harbin Engineering University, No.145 NanTong Street, NanGang District, Harbin, Hei Longjiang, China)

  • Li Haiyan

    (School of Economics and Management, Harbin Engineering University, No.145 NanTong Street, NanGang District, Harbin, Hei Longjiang, China)

Abstract

Previous studies have established that venture capitalists (VCs) adjust their investment decisions according to the economic outcome of their cooperation with entrepreneurs. However, investment decisions made by VCs are embedded in social interaction and influenced by information from third parties. Therefore, research studies on interpersonal trust in the disciplines of economics, psychology and neuroscience were integrated in this paper to explore how the trust cognition of VCs in entrepreneurs’ behavior consistency affects their investment decision-making. First, behavioral consistency is the criterion used by VCs to assess the credibility of entrepreneurs. Second, a trust game was designed for VCs and entrepreneurs, during which EEG (electroencephalogram) of the VCs was recorded. Finally, a learning model was developed on each participant’s behavior and showed the process of investment decision-making. The results indicated that investment decisions of VCs are significantly affected by trust cognition and rewards of cooperation, VCsʼ investment decisions are guided by their trust cognition in the behavioral consistency of entrepreneurs and investment experiences have a significant impact on investment decisions when VCs are cooperating with entrepreneurs with a moderate level of behavioral consistency. One explanation for these findings may be a result of the fact that the neutral information is ambiguous and uncertain; thus, VCs preferred to rely on the outcome of cooperation to adjust their investment decisions.

Suggested Citation

  • Yang Hongtao & Li Haiyan, 2018. "Trust Cognition of Entrepreneurs’ Behavioral Consistency Modulates Investment Decisions of Venture Capitalists in Cooperation," Entrepreneurship Research Journal, De Gruyter, vol. 8(3), pages 1-15, July.
    • Handle: RePEc:bpj:erjour:v:8:y:2018:i:3:p:15:n:2
    DOI: 10.1515/erj-2017-0084
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/erj-2017-0084
    Download Restriction: For access to full text, subscription to the journal or payment for the individual article is required.
    File URL: https://libkey.io/10.1515/erj-2017-0084?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Gifford, Sharon, 1997. "Limited attention and the role of the venture capitalist," Journal of Business Venturing, Elsevier, vol. 12(6), pages 459-482, November.
    2. Storey, D. J. & Tether, B. S., 1998. "New technology-based firms in the European union: an introduction," Research Policy, Elsevier, vol. 26(9), pages 933-946, April.
    3. Peter Kelly & Michael Hay, 2003. "Business angel contracts: the influence of context," Venture Capital, Taylor & Francis Journals, vol. 5(4), pages 287-312, August.
    4. Bergemann, Dirk & Hege, Ulrich, 1998. "Venture capital financing, moral hazard, and learning," Journal of Banking & Finance, Elsevier, vol. 22(6-8), pages 703-735, August.
    5. Giot, Pierre & Schwienbacher, Armin, 2007. "IPOs, trade sales and liquidations: Modelling venture capital exits using survival analysis," Journal of Banking & Finance, Elsevier, vol. 31(3), pages 679-702, March.
    6. Stefan Duffner & Markus M. Schmid & Heinz Zimmermann, 2009. "Trust and Success in Venture Capital Financing—an Empirical Analysis with German Survey Data," Kyklos, Wiley Blackwell, vol. 62(1), pages 15-43, February.
    7. L. Bottazzi & M. Da Rin & T. Hellmann, 2007. "The Importance of Trust for Investment: Evidence from Venture Capital," Working Papers 612, Dipartimento Scienze Economiche, Universita' di Bologna.
    8. Zacharakis, Andrew L. & Meyer, G. Dale, 2000. "The potential of actuarial decision models: Can they improve the venture capital investment decision?," Journal of Business Venturing, Elsevier, vol. 15(4), pages 323-346, July.
    9. Friederike Welter & David Smallbone, 2006. "Exploring the Role of Trust in Entrepreneurial Activity," Entrepreneurship Theory and Practice, , vol. 30(4), pages 465-475, July.
    10. Akbar Zaheer & Bill McEvily & Vincenzo Perrone, 1998. "Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance," Organization Science, INFORMS, vol. 9(2), pages 141-159, April.
    11. Joep P. Cornelissen & Jean S. Clarke, 2010. "Imagining and rationalizing opportunities : Inductive reasoning and the creation and justification of new ventures," Post-Print hal-02276730, HAL.
    12. Higashide, Hironori & Birley, Sue, 2002. "The consequences of conflict between the venture capitalist and the entrepreneurial team in the United Kingdom from the perspective of the venture capitalist," Journal of Business Venturing, Elsevier, vol. 17(1), pages 59-81, January.
    13. Binzel, Christine & Fehr, Dietmar, 2013. "Social distance and trust: Experimental evidence from a slum in Cairo," Journal of Development Economics, Elsevier, vol. 103(C), pages 99-106.
    14. Baron, Robert A. & Markman, Gideon D., 2003. "Beyond social capital: the role of entrepreneurs' social competence in their financial success," Journal of Business Venturing, Elsevier, vol. 18(1), pages 41-60, January.
    15. Elsa Fouragnan & Gabriele Chierchia & Suzanne Greiner & Rémi Neveu & Paolo Avesani & Giorgio Coricelli, 2013. "Reputational Priors Magnify Striatal Responses to Violations of Trust," Post-Print halshs-00932753, HAL.
    16. Nicolaou, Nicos & Shane, Scott & Cherkas, Lynn & Spector, Tim D., 2009. "Opportunity recognition and the tendency to be an entrepreneur: A bivariate genetics perspective," Organizational Behavior and Human Decision Processes, Elsevier, vol. 110(2), pages 108-117, November.
    17. Bill McEvily & Vincenzo Perrone & Akbar Zaheer, 2003. "Trust as an Organizing Principle," Organization Science, INFORMS, vol. 14(1), pages 91-103, February.
    18. Ronald K. Mitchell & Lowell W. Busenitz & Barbara Bird & Connie Marie Gaglio & Jeffery S. McMullen & Eric A. Morse & J. Brock Smith, 2007. "The Central Question in Entrepreneurial Cognition Research 2007," Entrepreneurship Theory and Practice, , vol. 31(1), pages 1-27, January.
    19. Vladimír Gazda & Marek Gróf & Július Horváth & Matúš Kubák & Tomáš Rosival, 2012. "Agent based model of a simple economy," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 7(2), pages 209-221, October.
    20. Robert A. Baron & Michael D. Ensley, 2006. "Opportunity Recognition as the Detection of Meaningful Patterns: Evidence from Comparisons of Novice and Experienced Entrepreneurs," Management Science, INFORMS, vol. 52(9), pages 1331-1344, September.
    21. Storey, D. J. & Tether, B. S., 1998. "Public policy measures to support new technology-based firms in the European Union," Research Policy, Elsevier, vol. 26(9), pages 1037-1057, April.
    22. Joep P. Cornelissen & Jean S. Clarke, 2010. "Imagining and rationalizing opportunities : Inductive reasoning and the creation and justification of new ventures," Post-Print hal-02312342, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fabien Guimtrandy & Thierry Burger-Helmchen, 2022. "The Pitch: Some Face-to-Face Minutes to Build Trust," Administrative Sciences, MDPI, vol. 12(2), pages 1-14, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Parhankangas, Annaleena & Ehrlich, Michael, 2014. "How entrepreneurs seduce business angels: An impression management approach," Journal of Business Venturing, Elsevier, vol. 29(4), pages 543-564.
    2. Sara Sassetti & Giacomo Marzi & Vincenzo Cavaliere & Cristiano Ciappei, 2018. "Entrepreneurial cognition and socially situated approach: a systematic and bibliometric analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 116(3), pages 1675-1718, September.
    3. Tristan Boyer & Mathieu Chauvet, 2021. "“Trust in me…” Impact of interpersonal trust forms on microenterprises survival [“Confía en mí? Cree en mí...” Impactos de las formas de confianza interpersonal para la supervivencia de las microempresas]," Post-Print hal-04832725, HAL.
    4. Elitzur, Ramy & Gavious, Arieh, 2003. "Contracting, signaling, and moral hazard: a model of entrepreneurs, 'angels,' and venture capitalists," Journal of Business Venturing, Elsevier, vol. 18(6), pages 709-725, November.
    5. Dilek Zamantili Nayir & Brian George Nagy & Özgur Atilgan, 2025. "Effects of entrepreneurial experience and feedback acceptance on legitimacy attainment," Asian Business & Management, Palgrave Macmillan, vol. 24(4), pages 571-599, September.
    6. Sergeeva, Anastasia & Bhardwaj, Akhil & Dimov, Dimo, 2021. "In the heat of the game: Analogical abduction in a pragmatist account of entrepreneurial reasoning," Journal of Business Venturing, Elsevier, vol. 36(6).
    7. Erik Lundmark & Anna Krzeminska & Dean A. Shepherd, 2019. "Images of Entrepreneurship: Exploring Root Metaphors and Expanding Upon Them," Entrepreneurship Theory and Practice, , vol. 43(1), pages 138-170, January.
    8. Douglas, Evan J. & Shepherd, Dean A. & Prentice, Catherine, 2020. "Using fuzzy-set qualitative comparative analysis for a finer-grained understanding of entrepreneurship," Journal of Business Venturing, Elsevier, vol. 35(1).
    9. M. Knockaert & T. Vanacker, 2011. "The Association between Venture Capitalists Selection and Value Adding Behavior: Evidence from Early Stage High Tech Venture Capitalists," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 11/741, Ghent University, Faculty of Economics and Business Administration.
    10. Vincenzo Butticè & Veroniek Collewaert & Silvia Stroe & Tom Vanacker & Silvio Vismara & Xavier Walthoff-Borm, 2022. "Equity Crowdfunders’ Human Capital and Signal Set Formation: Evidence From Eye Tracking," Entrepreneurship Theory and Practice, , vol. 46(5), pages 1317-1343, September.
    11. Ronit Yitshaki & Fredric Kropp & Benson Honig, 2022. "The Role of Compassion in Shaping Social Entrepreneurs’ Prosocial Opportunity Recognition," Journal of Business Ethics, Springer, vol. 179(2), pages 617-647, August.
    12. Benson, David F. & Brau, James C. & Cicon, James & Ferris, Stephen P., 2015. "Strategically camouflaged corporate governance in IPOs: Entrepreneurial masking and impression management," Journal of Business Venturing, Elsevier, vol. 30(6), pages 839-864.
    13. Rin, Marco Da & Hellmann, Thomas & Puri, Manju, 2013. "A Survey of Venture Capital Research," Handbook of the Economics of Finance, in: G.M. Constantinides & M. Harris & R. M. Stulz (ed.), Handbook of the Economics of Finance, volume 2, chapter 0, pages 573-648, Elsevier.
    14. Ludvig Levasseur & Stephen E. Lanivich & Sai Chittaranjan Kalubandi & Apurva Sanaria, 2024. "Time Perspective and Entrepreneurs’ Alertness," Entrepreneurship Theory and Practice, , vol. 48(6), pages 1358-1403, November.
    15. Daniel Hain & Sofia Johan & Daojuan Wang, 2016. "Determinants of Cross-Border Venture Capital Investments in Emerging and Developed Economies: The Effects of Relational and Institutional Trust," Journal of Business Ethics, Springer, vol. 138(4), pages 743-764, November.
    16. Massimo G. Colombo & Benedetta Montanaro & Kourosh Shafi, 2024. "Dancing with Strangers? Initial Trust and the Formation of Initial Ties Between New Ventures and Corporate Venture Capitalists," Entrepreneurship Theory and Practice, , vol. 48(5), pages 1223-1265, September.
    17. David H. Hsu & Kwanghui Lim, 2014. "Knowledge Brokering and Organizational Innovation: Founder Imprinting Effects," Organization Science, INFORMS, vol. 25(4), pages 1134-1153, August.
    18. Paul Brockman & Sadok El Ghoul & Omrane Guedhami & Ying Zheng, 2022. "Does social trust affect international contracting? Evidence from foreign bond covenants," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(6), pages 1011-1044, August.
    19. Massimo G. Colombo & Massimiliano Guerini & Cristina Rossi-Lamastra & Andrea Bonaccorsi, 2022. "The “first match” between high-tech entrepreneurial ventures and universities: the role of founders’ social ties," The Journal of Technology Transfer, Springer, vol. 47(1), pages 270-306, February.
    20. Woike, Jan K. & Hoffrage, Ulrich & Petty, Jeffrey S., 2015. "Picking profitable investments: The success of equal weighting in simulated venture capitalist decision making," Journal of Business Research, Elsevier, vol. 68(8), pages 1705-1716.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:erjour:v:8:y:2018:i:3:p:15:n:2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.degruyterbrill.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.