How Does Decoy Pricing Affect Purchasing Decisions?
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Bettman, James R & Luce, Mary Frances & Payne, John W, 1998. "Constructive Consumer Choice Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 187-217, December.
- Huber, Joel & Payne, John W & Puto, Christopher, 1982. "Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(1), pages 90-98, June.
- repec:cup:judgdm:v:8:y:2013:i:2:p:136-149 is not listed on IDEAS
- Catherine Cole & Gilles Laurent & Aimee Drolet & Jane Ebert & Angela Gutchess & Raphaëlle Lambert-Pandraud & Etienne Mullet & Michael Norton & Ellen Peters, 2008. "Decision making and brand choice by older consumers," Marketing Letters, Springer, vol. 19(3), pages 355-365, December.
- Kaisa Herne, 1999. "The Effects of Decoy Gambles on Individual Choice," Experimental Economics, Springer;Economic Science Association, vol. 2(1), pages 31-40, August.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- J-J Huang, 2009. "Revised behavioural models for riskless consumer choice," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 60(9), pages 1237-1243, September.
- Wu, Linhai & Liu, Pingping & Chen, Xiujuan & Hu, Wuyang & Fan, Xuesen & Chen, Yuhuan, 2020. "Decoy effect in food appearance, traceability, and price: Case of consumer preference for pork hindquarters," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 87(C).
- Ifcher, John & Zarghamee, Homa, 2020.
"Behavioral economic phenomena in decision-making for others,"
Journal of Economic Psychology, Elsevier, vol. 77(C).
- Ifcher, John & Zarghamee, Homa, 2018. "Behavioral Economic Phenomena in Decision-Making for Others," IZA Discussion Papers 11946, Institute of Labor Economics (IZA).
- Carlos Alós-Ferrer & Georg D. Granic, 2023. "Does choice change preferences? An incentivized test of the mere choice effect," Experimental Economics, Springer;Economic Science Association, vol. 26(3), pages 499-521, July.
- Nunnari, Salvatore & Zapal, Jan, 2017.
"A Model of Focusing in Political Choice,"
CEPR Discussion Papers
12407, C.E.P.R. Discussion Papers.
- Salvatore Nunnari & Jan Zapal, 2017. "A Model of Focusing in Political Choice," Working Papers 599, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
- Salvatore Nunnari & Jan Zapal, 2017. "A Model of Focusing in Political Choice," CERGE-EI Working Papers wp587, The Center for Economic Research and Graduate Education - Economics Institute, Prague.
- Mantrala, Murali K. & Levy, Michael & Kahn, Barbara E. & Fox, Edward J. & Gaidarev, Peter & Dankworth, Bill & Shah, Denish, 2009. "Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda," Journal of Retailing, Elsevier, vol. 85(1), pages 71-83.
- (Gina) Cui, Yuanyuan & (Sam) Kim, Seongseop & Kim, Jungkeun, 2021. "Impact of preciseness of price presentation on the magnitude of compromise and decoy effects," Journal of Business Research, Elsevier, vol. 132(C), pages 641-652.
- Wilfred Amaldoss & James R. Bettman & John W. Payne, 2008. "—Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance," Marketing Science, INFORMS, vol. 27(5), pages 903-921, 09-10.
- Simonson, Itamar, 2007. "Will I Like A "Medium" Pillow? Another Look At Constructed And Inherent Preferences," Research Papers 1977r1, Stanford University, Graduate School of Business.
- Castillo, Geoffrey, 2020.
"The attraction effect and its explanations,"
Games and Economic Behavior, Elsevier, vol. 119(C), pages 123-147.
- Geoffrey Castillo, 2020. "The attraction effect and its explanations," Post-Print hal-03900629, HAL.
- Fabio Galeotti & Maria Montero & Anders Poulsen, 2022.
"The Attraction and Compromise Effects in Bargaining: Experimental Evidence,"
Management Science, INFORMS, vol. 68(4), pages 2987-3007, April.
- Fabio Galeotti & Maria Montero & Anders Poulsen, 2017. "The attraction and compromise effects in bargaining: Experimental evidence," Working Paper series, University of East Anglia, Centre for Behavioural and Experimental Social Science (CBESS) 17-04, School of Economics, University of East Anglia, Norwich, UK..
- Fabio Galeotti & Maria Montero & Anders Poulsen, 2022. "The Attraction and Compromise Effects in Bargaining: Experimental Evidence," Post-Print hal-03514435, HAL.
- Fabio Galeotti & Maria Montero & Anders Poulsen, 2020. "The Attraction and Compromise Effects in Bargaining: Experimental Evidence," Working Papers halshs-02466032, HAL.
- Fabio Galeotti, 2017. "The Attraction and Compromise Effects in Bargaining: Experimental Evidence," Post-Print halshs-01657317, HAL.
- Fabio Galeotti & Maria Montero & Anders Poulsen, 2018. "The Attraction and Compromise Effects in Bargaining: Experimental Evidence," Post-Print halshs-01820223, HAL.
- Wiebach, Nicole & Hildebrandt, Lutz, 2012. "Explaining customers' switching patterns to brand delisting," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 1-10.
- Cheng, Yin-Hui & Chuang, Shih-Chieh & Pei-I Yu, Annie & Lai, Wan-Ting, 2019. "Change in your wallet, change your choice: The effect of the change-matching heuristic on choice," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 67-76.
- Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan, 2020.
"Behavioral biases in marketing,"
Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 449-477, May.
- Guhl, Daniel & Klapper, Daniel & Massner, Katharina & Spann, Martin & Stich, Lucas & Yegoryan, Narine, 2017. "Behavioral Biases in Marketing," Rationality and Competition Discussion Paper Series 51, CRC TRR 190 Rationality and Competition.
- Chunhua Wu & Koray Cosguner, 2020. "Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer," Marketing Science, INFORMS, vol. 39(5), pages 974-995, September.
- de Haan, Thomas & van Veldhuizen, Roel, 2015.
"Willpower depletion and framing effects,"
Journal of Economic Behavior & Organization, Elsevier, vol. 117(C), pages 47-61.
- de Haan, Thomas & van Veldhuizen, Roel, 2013. "Willpower depletion and framing effects," Discussion Papers, Research Unit: Market Behavior SP II 2013-206, WZB Berlin Social Science Center.
- Sürücü, Oktay & Djawadi, Behnud Mir & Recker, Sonja, 2019. "The asymmetric dominance effect: Reexamination and extension in risky choice – An experimental study," Journal of Economic Psychology, Elsevier, vol. 73(C), pages 102-122.
- Kurt A. Carlson & Samuel D. Bond, 2006. "Improving Preference Assessment: Limiting the Effect of Context Through Pre-exposure to Attribute Levels," Management Science, INFORMS, vol. 52(3), pages 410-421, March.
- Mehran Spitmaan & Oihane Horno & Emily Chu & Alireza Soltani, 2019. "Combinations of low-level and high-level neural processes account for distinct patterns of context-dependent choice," PLOS Computational Biology, Public Library of Science, vol. 15(10), pages 1-31, October.
- repec:cup:judgdm:v:10:y:2015:i:5:p:503-510 is not listed on IDEAS
- Marcel Lichters & Marko Sarstedt & Bodo Vogt, 2015. "On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(1), pages 1-19, June.
More about this item
Keywords
Decoy pricing; purchase decision; cognitive bias; pricing;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:journl:v:18:y:2023:i:3:p:176-197. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mihaela Herciu (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.