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When Does the Public's Issue Agenda Affect the Media's Issue Agenda (and Vice-Versa)? Developing a Framework for Media-Public Influence


  • Joseph E. Uscinski


The agenda-setting literature has demonstrated the media's ability to set the issue agenda for the public. One byproduct of this work is that researchers have produced some evidence suggesting that the audience will, on occasion, set the issue agenda for the media. Given disparate sets of findings, researchers do not have a framework to better understand on which issues the media will set the agenda for the public and on which issues the public will set the agenda for the media. It is the goal of this article to provide empirical support for a framework suggesting that the events comprising issue areas predetermine the direction of influence between the media's and the public's issue agendas. Copyright (c) 2009 by the Southwestern Social Science Association.

Suggested Citation

  • Joseph E. Uscinski, 2009. "When Does the Public's Issue Agenda Affect the Media's Issue Agenda (and Vice-Versa)? Developing a Framework for Media-Public Influence," Social Science Quarterly, Southwestern Social Science Association, vol. 90(4), pages 796-815.
  • Handle: RePEc:bla:socsci:v:90:y:2009:i:4:p:796-815

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    References listed on IDEAS

    1. repec:cup:apsrev:v:93:y:1999:i:02:p:327-344_21 is not listed on IDEAS
    2. repec:cup:apsrev:v:93:y:1999:i:01:p:99-114_21 is not listed on IDEAS
    3. repec:cup:apsrev:v:76:y:1982:i:04:p:848-858_18 is not listed on IDEAS
    4. Granger, C W J, 1969. "Investigating Causal Relations by Econometric Models and Cross-Spectral Methods," Econometrica, Econometric Society, vol. 37(3), pages 424-438, July.
    5. Sims, Christopher A, 1972. "Money, Income, and Causality," American Economic Review, American Economic Association, vol. 62(4), pages 540-552, September.
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    Cited by:

    1. David Eduardo Cavazos & Matthew A. Rutherford, 2017. "Applying firm attention theory to assess the antecedents of firm participation in regulatory processes," Review of Managerial Science, Springer, vol. 11(2), pages 395-410, March.
    2. Maria Besiou & Mark Hunter & Luk Wassenhove, 2013. "A Web of Watchdogs: Stakeholder Media Networks and Agenda-Setting in Response to Corporate Initiatives," Journal of Business Ethics, Springer, vol. 118(4), pages 709-729, December.

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