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The Effect of Information Salience on Product Quality: Louisville Restaurant Hygiene and Yelp.com

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  • Matthew Philip Makofske

Abstract

In June, 2013, Louisville, Kentucky, announced plans to provide restaurant health inspection scores—already available on the city’s website—for publication on Yelp.com. I find that this increased salience caused substantial hygiene improvements among independent Louisville restaurants across three different counterfactual models. Among independent Louisville restaurants, estimates suggest the partnership caused anywhere from a 9‐14% relative decrease in inspection score point deductions, with the effect being entirely evident in restaurants’ first inspections following the partnership’s announcement. Relative to the rest of Kentucky, I find that the partnership significantly reduced rates of severe food poisoning in Louisville.

Suggested Citation

  • Matthew Philip Makofske, 2020. "The Effect of Information Salience on Product Quality: Louisville Restaurant Hygiene and Yelp.com," Journal of Industrial Economics, Wiley Blackwell, vol. 68(1), pages 52-92, March.
    • Handle: RePEc:bla:jindec:v:68:y:2020:i:1:p:52-92
    DOI: 10.1111/joie.12214
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    References listed on IDEAS

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    1. Raj Chetty & Adam Looney & Kory Kroft, 2009. "Salience and Taxation: Theory and Evidence," American Economic Review, American Economic Association, vol. 99(4), pages 1145-1177, September.
    2. Raj Chetty, 2009. "The Simple Economics of Salience and Taxation," NBER Working Papers 15246, National Bureau of Economic Research, Inc.
    3. Bryan Bollinger & Phillip Leslie & Alan Sorensen, 2011. "Calorie Posting in Chain Restaurants," American Economic Journal: Economic Policy, American Economic Association, vol. 3(1), pages 91-128, February.
    4. Ginger Zhe Jin & Jungmin Lee, 2014. "Inspection technology, detection, and compliance: evidence from Florida restaurant inspections," RAND Journal of Economics, RAND Corporation, vol. 45(4), pages 885-917, December.
    5. Ginger Zhe Jin & Jungmin Lee, 2018. "A Tale of Repetition: Lessons from Florida Restaurant Inspections," Journal of Law and Economics, University of Chicago Press, vol. 61(1), pages 159-188.
    6. Michael Luca & Jonathan Smith, 2013. "Salience in Quality Disclosure: Evidence from the U.S. News College Rankings," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 22(1), pages 58-77, March.
    7. Ginger Zhe Jin & Phillip Leslie, 2003. "The Effect of Information on Product Quality: Evidence from Restaurant Hygiene Grade Cards," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 118(2), pages 409-451.
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    Citations

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    Cited by:

    1. Yim, Hyejin & Katare, Bhagyashree & Cuffey, Joel, 2022. "Does Increasing Minimum Wage Impact Service Quality? Evidence from Restaurant Food Safety Inspections," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322411, Agricultural and Applied Economics Association.
    2. Makofske, Matthew Philip, 2020. "Mandatory disclosure, letter-grade systems, and corruption: The case of Los Angeles County restaurant inspections," Journal of Economic Behavior & Organization, Elsevier, vol. 172(C), pages 292-313.
    3. Makofske, Matthew P., 2024. "Anticipated Inspection, Inhibited Detection, and Diminished Deterrence," 2024 Annual Meeting, July 28-30, New Orleans, LA 343681, Agricultural and Applied Economics Association.
    4. Kovács, Balázs & Lehman, David W. & Carroll, Glenn R., 2020. "Grade inflation in restaurant hygiene inspections: Repeated interactions between inspectors and restaurateurs," Food Policy, Elsevier, vol. 97(C).
    5. repec:ags:aaea22:343681 is not listed on IDEAS
    6. Makofske, Matthew Philip, 2025. "Anticipated monitoring, inhibited detection, and diminished deterrence," Journal of Economic Behavior & Organization, Elsevier, vol. 236(C).
    7. Matthew P. Makofske, 2024. "Disclosure policy design and regulatory agent behavior," American Journal of Agricultural Economics, John Wiley & Sons, vol. 106(1), pages 118-144, January.
    8. Makofske, Matthew, 2025. "Making the Violation Fit the Punishment? Mandatory Disclosure, Discontinuous Penalties, and Inspector Behavior," MPRA Paper 126440, University Library of Munich, Germany.
    9. Makofske, Matthew Philip, 2021. "Spoiled food and spoiled surprises: Inspection anticipation and regulatory compliance," Journal of Economic Behavior & Organization, Elsevier, vol. 190(C), pages 348-365.
    10. Yoshimoto, Hisayuki & Zapechelnyuk, Andriy, 2024. "Are there “Ratatouille” restaurants? On anticorrelation of food quality and hygiene," The Quarterly Review of Economics and Finance, Elsevier, vol. 98(C).

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    More about this item

    JEL classification:

    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
    • K32 - Law and Economics - - Other Substantive Areas of Law - - - Energy, Environmental, Health, and Safety Law
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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