Strategy Fads and Competitive Convergence: An Empirical Test for Herd Behavior in Prime-Time Television Programming
The economics literature contains many theoretical analyses of imitation and differentiation strategies but relatively few empirical studies of these topics. This paper aims to address that shortcoming. I analyze program introductions by television networks and then compare the payoffs to imitative and differentiated introductions. The analysis indicates that the networks imitate each other when introducing new programs and that, on average, imitative introductions underperform differentiated introductions. These results are consistent with theoretical models of herd behavior but are difficult to explain using standard models of spatial competition or the possibility of omitted variable bias. Copyright 2002 by Blackwell Publishing Ltd
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 50 (2002)
Issue (Month): 1 (March)
|Contact details of provider:|| Web page: http://www.blackwellpublishing.com/journal.asp?ref=0022-1821 |
|Order Information:||Web: http://www.blackwellpublishing.com/subs.asp?ref=0022-1821|
When requesting a correction, please mention this item's handle: RePEc:bla:jindec:v:50:y:2002:i:1:p:57-84. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing)or (Christopher F. Baum)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.