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Evaluation of the association between the flow of firearms and mass shooting deaths

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  • Chip E. Miller
  • Andrew Bryant

Abstract

Mass shootings are a human‐made disaster that plagues the United States. However, data on mass shootings and firearm sales are not readily available in the United States. We compile a novel dataset to explore this issue by blending annual nationwide data from the Bureau of Alcohol, Tobacco, and Firearms' records with mass shooting statistics over 33 years. This dataset overcomes limitations present in previous research on the topic of firearms and mass shootings. Our findings indicate a relationship between more deaths from mass shootings and the production of firearms (flow of firearms). We argue that this is due to an increase in demand derived from the salience of perceived mortality and consumer reactance. Implications on the gun control debate are discussed.

Suggested Citation

  • Chip E. Miller & Andrew Bryant, 2022. "Evaluation of the association between the flow of firearms and mass shooting deaths," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 925-937, June.
    • Handle: RePEc:bla:jconsa:v:56:y:2022:i:2:p:925-937
    DOI: 10.1111/joca.12409
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    References listed on IDEAS

    as
    1. Clee, Mona A & Wicklund, Robert A, 1980. "Consumer Behavior and Psychological Reactance," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(4), pages 389-405, March.
    2. Regina G. Lawrence & Thomas A. Birkland, 2004. "Guns, Hollywood, and School Safety: Defining the School‐Shooting Problem Across Public Arenas," Social Science Quarterly, Southwestern Social Science Association, vol. 85(5), pages 1193-1207, December.
    3. Joseph M. Pierre, 2019. "The psychology of guns: risk, fear, and motivated reasoning," Palgrave Communications, Palgrave Macmillan, vol. 5(1), pages 1-7, December.
    4. Michelle Barnhart & Aimee Dinnin Huff & Brandon McAlexander & James H. McAlexander, 2018. "Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense," Journal of the Association for Consumer Research, University of Chicago Press, vol. 3(1), pages 27-45.
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