Taking Advantage of a Vulnerable Group? Emotional Cues in Ads Targeting Parents
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- Veronica L. Thomas & Hooman Mirahmad & Grace Kemper, 2022. "The role of response efficacy and risk aversion in promoting compliance during crisis," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(4), pages 1454-1474, December.
- Trish Dearlove & Andrea Begley & Jane Anne Scott & Gemma Devenish-Coleman, 2021. "Digital Marketing of Commercial Complementary Foods in Australia: An Analysis of Brand Messaging," IJERPH, MDPI, vol. 18(15), pages 1-12, July.
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