Institutional isomorphism in corporate Twitter discourse on citizenship and immigration in India and the United States

High net‐worth individuals (HNIs) play important roles in influencing policy through their voices. Technology‐mediated means of addressing issues, such as social media activism, have become a central part of such policy advocacy. We examined the Twitter engagement of the 50 wealthiest individuals and their ‘networks’ in India and the United States, specifically their engagement with citizens' movements and policy issues related to citizenship and immigration, with a focus on debates triggered by the enactment of the Citizenship Amendment Act (CAA) and rescission of Deferred Action for Childhood Arrivals (DACA), respectively. We quantified the level of engagement of ‘HNI networks’ with these debates through a textual analysis of their tweets using computational methods combined with manual annotation, followed by qualitative analysis and comparison of subjective meanings attached by actors to key terms. We found that American HNIs leveraged their social media presence to advocate for inclusive immigration and naturalisation policies, their model of advocacy characterised by confrontation, collective action and ownership by key actors, thus exhibiting mimetic isomorphism. Indian HNIs' tweets on CAA were few and far between, with no call for change and no evidence of either collective action or individual ownership, and a hesitation to challenge the central government, thus exhibiting coercive isomorphism.