Experiencing liminality: At the crossroads of neoliberal and gendered experiences

Women entrepreneurship literature has unveiled the gendered assumptions of entrepreneurship. More recently, critical woman entrepreneurship literature is increasingly focusing on the neoliberal discourses in women entrepreneurship. What remains relatively under‐explored is how women entrepreneurs experience the tensions amidst neoliberal and gendered experiences especially in the context of the Global South. Based on the narratives of middle to upper‐middle‐class women entrepreneurs in India, I find that being middle to upper‐middle‐class, women entrepreneurs shared a sense of attaining a neoliberal agency through entrepreneurship, so much so that they ignored, denied, or naturalized the gendered constraints in entrepreneurship. However, soon their accounts reflected an underlying tension as they admitted facing gendered constraints while previously denying them. I contribute to the literature of women entrepreneurship by theorizing the conflicting narratives of women entrepreneurs using the concept of liminality. In doing so, I extend the concept of liminality as an in‐between position of neoliberal and gendered experiences.