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Role Models and Women Entrepreneurs: Entrepreneurial Superwoman Has Her Say

Author

Listed:
  • Janice Byrne

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - ULCO - Université du Littoral Côte d'Opale - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Salma Fattoum

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Maria Cristina Diaz Garcia

    (UCLM - Universidad de Castilla-La Mancha = University of Castilla-La Mancha)

Abstract

It is suggested that more "role model" women entrepreneurs are needed. However, the gender gap in entrepreneurship remains. This study analyses the narratives of 51 role model women entrepreneurs to explore how they represent women entrepreneurs and entrepreneurship. We found that in accordance with the contemporary pressure for women to succeed and perform personally and professionally, the voice of the (super)woman doing "individualized entrepreneurial femininity" dominates. The role models narratives obscure race, class, and age barriers; reproduce prevailing gender stereotypes; normalize discriminatory workplace treatment and depict entrepreneurship as an appropriate alternative for working mothers. Implications for policy makers are presented.

Suggested Citation

  • Janice Byrne & Salma Fattoum & Maria Cristina Diaz Garcia, 2019. "Role Models and Women Entrepreneurs: Entrepreneurial Superwoman Has Her Say," Post-Print hal-02572644, HAL.
    • Handle: RePEc:hal:journl:hal-02572644
    DOI: 10.1111/jsbm.12426
    as

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