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Factors influencing pneumatic precision corn planter adoption in the Philippines: An empirical study using the Technology Acceptance Model (TAM) and Partial Least Squares Structural Equation Modeling (PLS-SEM)

Author

Listed:
  • Duan P. Mary Rose

    (Cebu Technological University-Danao Campus, Danao City, PH)

  • Gonzales G. Gamaliel

    (Cebu Technological University-Danao Campus, Danao City, PH)

  • Papaya Iway Harold Jay

    (Cebu Technological University-Danao Campus, Danao City, PH)

  • Buot Pisao Amadito Jr.

    (Cebu Technological University-Danao Campus, Danao City, PH)

  • Montebon Defensor Vincet Rhey

    (Cebu Technological University-Danao Campus, Danao City, PH)

  • Moya S. Emmanuel

    (Cebu Technological University-Danao Campus, Danao City, PH)

  • Mata Dumanacal Marlon

    (Cebu Technological University-Danao Campus, Danao City, PH)

Abstract

This study applies the Technology Acceptance Model (TAM) to evaluate the factors influencing the adoption of pneumatic precision planters in corn farming in the Philippines. Da-ta from 393 farmers were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between Perceived Usefulness (PU), Perceived Ease of Use (PEU), Behavioral Intention (BI), and three extended TAM constructs: Compatibility (CO), Observability (OB), and Personal Innovativeness (PI). The model was validated for reliability and discriminant validity, with the Average Variance Extracted (AVE) ranging from 0.664 to 0.823. Statistical significance was observed in ten out of twelve hypothesized relationships, indicating a high likelihood of adoption. This study extends TAM by incorporating external factors such as CO, OB, and PI, offering a deeper understanding of how these variables influence farmers’ perceptions of the technology’s usefulness and ease of use. The findings suggest that, for successful adoption, policymakers should focus on enhancing the visibility of the technology’s benefits, ensuring compatibility with existing farming practices, and promoting openness to innovation through targeted education and support. The results highlight the need for practical interventions, such as educational programs and demonstration projects, which could significantly improve technology adoption, productivity, and sustainability in Philippine agriculture.

Suggested Citation

  • Duan P. Mary Rose & Gonzales G. Gamaliel & Papaya Iway Harold Jay & Buot Pisao Amadito Jr. & Montebon Defensor Vincet Rhey & Moya S. Emmanuel & Mata Dumanacal Marlon, 2025. "Factors influencing pneumatic precision corn planter adoption in the Philippines: An empirical study using the Technology Acceptance Model (TAM) and Partial Least Squares Structural Equation Modeling (PLS-SEM)," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(5), pages 23-49.
    • Handle: RePEc:bjw:econen:v:15:y:2025:i:5:p:23-49
    DOI: 10.46223/HCMCOUJS.econ.en.15.5.3964.2025
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    References listed on IDEAS

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    1. Ritu Agarwal & Jayesh Prasad, 1998. "A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology," Information Systems Research, INFORMS, vol. 9(2), pages 204-215, June.
    2. Gary C. Moore & Izak Benbasat, 1991. "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation," Information Systems Research, INFORMS, vol. 2(3), pages 192-222, September.
    3. Sarstedt, Marko & Ringle, Christian M. & Smith, Donna & Reams, Russell & Hair, Joseph F., 2014. "Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers," Journal of Family Business Strategy, Elsevier, vol. 5(1), pages 105-115.
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    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O5 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies
    • Q1 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture

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