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Predicting Gamified Apps Adoption: The Influence of Student Optimism and Innovativeness

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  • Sunarti Halid

    (Faculty of Accountancy, Universiti Teknologi MARA, Perak Branch, Tapah Campus, 35400, Tapah Road, Perak, Malaysia)

  • Norhayati Sulaiman

    (Faculty of Accountancy, Universiti Teknologi MARA, Perak Branch, Tapah Campus, 35400, Tapah Road, Perak, Malaysia)

  • Noor Saatila Mohd Isa

    (Faculty of Accountancy, Universiti Teknologi MARA, Perak Branch, Tapah Campus, 35400, Tapah Road, Perak, Malaysia)

  • Norliana Omar

    (Faculty of Accountancy, Universiti Teknologi MARA, Perak Branch, Tapah Campus, 35400, Tapah Road, Perak, Malaysia)

  • Rahayu Abdul Rahman

    (Faculty of Accountancy, Universiti Teknologi MARA, Perak Branch, Tapah Campus, 35400, Tapah Road, Perak, Malaysia)

Abstract

In higher education, gamification holds significant potential as it engages students in interactive and immersive learning experiences that stimulate critical thinking, active participation, and problem-solving capabilities. The interactive nature of gamified environments enables learners to apply theoretical concepts in practical contexts, thereby enhancing their understanding and supporting better knowledge retention. This study aims to examine the extent to which Malaysian university students’ optimism and innovativeness contribute to their intention to adopt gamified applications in learning. Using a survey approach, data was collected through questionnaires distributed to 137 accounting students at Universiti Teknologi MARA (UiTM), Tapah, Perak. The analysis reveals that optimism has a significant and positive influence on students’ willingness to use gamified apps. These insights offer practical implications for educators, game developers, and policymakers in promoting the effective integration of gamification into higher education settings.

Suggested Citation

  • Sunarti Halid & Norhayati Sulaiman & Noor Saatila Mohd Isa & Norliana Omar & Rahayu Abdul Rahman, 2025. "Predicting Gamified Apps Adoption: The Influence of Student Optimism and Innovativeness," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(6), pages 484-491, June.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-6:p:484-491
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    References listed on IDEAS

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