IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025issue-6p4290-4294.html
   My bibliography  Save this article

Strategic Innovations in Halal Frozen Food Supply Chains: Enhancing Compliance, Sustainability, and Global Market Competitiveness

Author

Listed:
  • Ariff Azly Muhamed

    (Faculty of Business and Management, University Technology MARA, Puncak Alam, Selangor)

  • Habiel Zakariah

    (Faculty of Business and Management, University Technology MARA, Puncak Alam, Selangor)

  • Mazuin Mat Halif

    (Faculty of Business and Management, University Technology MARA, Puncak Alam, Selangor)

  • Nur Najjah Abd Rahim

    (Faculty of Business and Management, University Technology MARA, Puncak Alam, Selangor)

  • Mohd Zamri Abu Bakar

    (Faculty of Business and Management, University Technology MARA, Puncak Alam, Selangor)

Abstract

The global Halal frozen food industry is expanding rapidly, driven by rising demand from both Muslim and non-Muslim consumers who value ethical and hygienic food standards. This study examines the strategic challenges and opportunities within Halal frozen food supply chains, focusing on compliance, sustainability, and global market access. Key issues include high certification costs, fragmented international standards, and supply chain vulnerabilities. The paper proposes strategic innovations such as adopting blockchain for traceability, enhancing sustainability practices, and forming international partnerships to meet diverse regulatory requirements. Emphasis is placed on integrating technology and transparency to build consumer trust and operational efficiency. The findings highlight the importance of moving beyond basic compliance toward holistic, innovation-driven strategies that align with global food trends. This research offers practical insights for Halal food producers, policymakers, and stakeholders seeking to strengthen competitiveness and integrity in the evolving global Halal market.

Suggested Citation

  • Ariff Azly Muhamed & Habiel Zakariah & Mazuin Mat Halif & Nur Najjah Abd Rahim & Mohd Zamri Abu Bakar, 2025. "Strategic Innovations in Halal Frozen Food Supply Chains: Enhancing Compliance, Sustainability, and Global Market Competitiveness," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(6), pages 4290-4294, June.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-6:p:4290-4294
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-6/4290-4294.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/strategic-innovations-in-halal-frozen-food-supply-chains-enhancing-compliance-sustainability-and-global-market-competitiveness/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ali, Mohd Helmi & Suleiman, Norhidayah, 2016. "Sustainable food production: Insights of Malaysian halal small and medium sized enterprises," International Journal of Production Economics, Elsevier, vol. 181(PB), pages 303-314.
    2. Elif Izberk-Bilgin, 2012. "Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 663-687.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Daniela Andreini & Diego Rinallo & Giuseppe Pedeliento & Mara Bergamaschi, 2017. "Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope," Journal of Business Ethics, Springer, vol. 141(3), pages 529-550, March.
    2. Bernd Schmitt & J Joško Brakus & Alessandro Biraglia, 2022. "Consumption Ideology [Ideology and Terror: A Novel Form of Government]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 74-95.
    3. Hollebeek, Linda D. & Belk, Russell, 2021. "Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 387-401.
    4. Veronique Cova & Diego Rinallo, 2015. "Revisiting the separation between sacred and profane: Boundary-work in pilgrimage experiences," Post-Print hal-01492432, HAL.
    5. Alina Zaharia & Maria-Claudia Diaconeasa & Natalia Maehle & Gergely Szolnoki & Roberta Capitello, 2021. "Developing Sustainable Food Systems in Europe: National Policies and Stakeholder Perspectives in a Four-Country Analysis," IJERPH, MDPI, vol. 18(14), pages 1-40, July.
    6. Khairulazmi Mohamad Karudin & Mohd Rizaimy Shaharudin & Amir Imran Zainoddin & Chanicha Moryadee, 2024. "Halal Logistics, Halal Manufacturing, Competitiveness and Halal Organizational Sustainability: A Conceptual Exploration," Information Management and Business Review, AMH International, vol. 16(3), pages 1001-1011.
    7. Gintare Kriauciunaite-Lazauskiene, 2023. "Controversial and Religious Symbols in Advertising: Grounded Theory Approach," Economic, Social and Environmental Sustainability; The Role of Technology and Political Dialogue,, ToKnowPress.
    8. Alice Audrezet & Béatrice Parguel, 2023. "Unpacking nontarget majority consumers' responses to modest fashion: How market controversy perpetuates marketplace exclusion," Post-Print lirmm-03912092, HAL.
    9. Jafari, Aliakbar & Sandıkcı, Özlem, 2016. "The ontological pitfalls of Islamic exceptionalism: A re-inquiry on El-Bassiouny's (2014, 2015) conceptualization of “Islamic marketing”," Journal of Business Research, Elsevier, vol. 69(3), pages 1175-1181.
    10. Hashed Mabkhot, 2023. "Factors Affecting the Sustainability of Halal Product Performance: Malaysian Evidence," Sustainability, MDPI, vol. 15(3), pages 1-20, January.
    11. Ashik, Farhan & Marc Lim, Weng & Vassallo, Jarrod P. & Voola, Ranjit, 2025. "Can marketing reduce inequality? Evidence from marketing science," Journal of Business Research, Elsevier, vol. 188(C).
    12. Li Cui & Min Zhang & Kuo-Jui Wu & Ming-Lang Tseng, 2018. "Constructing a Hierarchical Agribusiness Framework in Chinese Belt and Road Initiatives under Uncertainty," Sustainability, MDPI, vol. 10(1), pages 1-17, January.
    13. Delphine Godefroit-Winkel & Lisa Peñaloza, 2024. "The Ethics of Freedom in Consumption: An Ethnographic Account of the Social Dimensions of Supermarket Shopping for Moroccan Women," Journal of Business Ethics, Springer, vol. 189(3), pages 479-506, January.
    14. Sulistyodewi Nur Wiyono & Yosini Deliana & Eliana Wulandari & Nitty Hirawaty Kamarulzaman, 2022. "The Embodiment of Muslim Intention Elements in Buying Halal Food Products: A Literature Review," Sustainability, MDPI, vol. 14(20), pages 1-19, October.
    15. Duman, Sumeyra & Ozgen, Ozge, 2018. "Willingness to punish and reward brands associated to a political ideology (BAPI)," Journal of Business Research, Elsevier, vol. 86(C), pages 468-478.
    16. Pecot, Fabien & Vasilopoulou, Sofia & Cavallaro, Matteo, 2021. "How political ideology drives anti-consumption manifestations," Journal of Business Research, Elsevier, vol. 128(C), pages 61-69.
    17. Zanette, Maria Carolina & Brito, Eliane Pereira Zamith & Fontenelle, Isleide Arruda & de Camargo Heck, Marina, 2021. "Eating one’s own otherness: When producers commercialize their ethnicities," Journal of Business Research, Elsevier, vol. 129(C), pages 134-144.
    18. Abid Haleem & Mohd Imran Khan & Shahbaz Khan, 2021. "Understanding the Adoption of Halal Logistics through Critical Success Factors and Stakeholder Objectives," Logistics, MDPI, vol. 5(2), pages 1-15, June.
    19. Ali, Mohd Helmi & Chung, Leanne & Kumar, Ajay & Zailani, Suhaiza & Tan, Kim Hua, 2021. "A sustainable Blockchain framework for the halal food supply chain: Lessons from Malaysia," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    20. Al-Kwifi, Osama Sam & Frankwick, Gary L. & Ahmed, Zafar U., 2020. "Achieving rapid internationalization of sub-Saharan African firms: Ethiopian Airlines' operations under challenging conditions," Journal of Business Research, Elsevier, vol. 119(C), pages 663-673.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:issue-6:p:4290-4294. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.