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Controversial and Religious Symbols in Advertising: Grounded Theory Approach

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  • Gintare Kriauciunaite-Lazauskiene

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  • Gintare Kriauciunaite-Lazauskiene, 2023. "Controversial and Religious Symbols in Advertising: Grounded Theory Approach," Economic, Social and Environmental Sustainability; The Role of Technology and Political Dialogue,, ToKnowPress.
    • Handle: RePEc:tkp:mklp23:111
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    References listed on IDEAS

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    1. Elif Izberk-Bilgin, 2012. "Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 663-687.
    2. Dengfeng Yan & Jaideep Sengupta, 2011. "Effects of Construal Level on the Price-Quality Relationship," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(2), pages 376-389.
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